Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. First-party cookies. First-party cookies have been essential to the web-browsing experience for a while now. First-party cookies are often essential to a user’s web browsing experience.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . It could be things like viewability or contextual categories or audience segments.” While all this transpired, publishers were busy doing other things.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MAY 17, 2024

X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen. X Claims 8 Billion Video Views Per Day X claimed in a newsletter to advertisers this week that it is now averaging 8 billion video views on its platform per day, Digiday reported this week.

Retail 98

Retail Media Ad Tech Audience 98