Adweek

MARCH 17, 2025

PepsiCo may be looking to add to its growing portfolio of healthier brands, as sources with knowledge of the talks recently told Bloomberg the food and beverage giant is in advanced discussions to acquire Poppi for more than $1.5 billion, perhaps as early as this week. The move would give PepsiCo shelf space in the.

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Food 262

Adweek

DECEMBER 6, 2023

If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands.

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Food Marketing 362

Adweek

JANUARY 24, 2024

Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world.

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Food Advertising 317

Adweek

OCTOBER 2, 2024

Smash burgers--made by smashing ground beef on the grill, creating a thin patty with crisp edges--are everywhere in 2024, from high-end restaurants to casual dining chains, beating fast food brands at their own game. Take Chili's Grill & Bar.

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Food 299

Adweek

SEPTEMBER 11, 2024

Deadline has reported that the fast food chain known for its chicken sandwiches is branching out into streaming. Last month, Chick-fil-A ruffled some feathers, and it had nothing to do with chicken.

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Food 299

Adweek

MARCH 14, 2024

Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers.

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Food Marketing 306

Adweek

FEBRUARY 19, 2025

Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). Boyer was vp of growth marketing at Grubhub since 2022, leading initiatives including the food ordering and delivery platform's partnership with.

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Food Marketing 281

Adweek

DECEMBER 2, 2024

The independent food publisher Tastemade launched its first recipe app, Tastemade Cooking, in mid-November to deepen engagement among Tastemade+ subscribers and capitalize on the culinary fervor surrounding Thanksgiving.

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Food Media 331

Adweek

MARCH 12, 2025

Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal.

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Food Advertising Media Retail 197

Adweek

JULY 19, 2024

According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.

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Food Audience 336

Adweek

FEBRUARY 24, 2025

Host Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her unconventional career path and her vision for transforming food commerce and content. Welcome to this episode of the Marketing Vanguard podcast.

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Adweek

FEBRUARY 11, 2025

Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at SC Johnson, most recently serving as its executive director and head of marketing for its North America business. Before that,

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Food Marketing 186

Adweek

AUGUST 16, 2024

Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest evidence being an absurdist campaign steeped in '90s nostalgia and sight gags. And if you don't get the joke, well, you're not the demo.

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Food Advertising 306

Adweek

AUGUST 8, 2024

Bike to work, skip the burger, switch to solar--there are plenty of everyday changes that could begin to chip away at global warming. But at what point does the intensifying crisis seem far too massive for mere mortals to tackle? And how is any of this funny? A startup called Plonts, makers of fermented faux.

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Food 311

Adweek

NOVEMBER 19, 2024

But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing "Better With Pepsi" food pairing platform, Pepsi fired shots.

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Food Advertising 299

Adweek

AUGUST 22, 2024

Deadline reported Wednesday that the fast food chain known for its chicken sandwiches is working with some major production companies and studios to produce family-friendly unscripted series for a streaming service that is set to launch later this year. Chick-fil-A is not only serving chicken--it's looking to serve up original content, too.

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Food 331

Adweek

JULY 9, 2024

The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. For one weekend in August, The Cantinas will be a place for.

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Food 325

Adweek

FEBRUARY 29, 2024

Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and Uber multipliers. On its February earnings call, Wendy's CEO Kirk Tanner announced that the fast-food chain would be spending roughly $20 million on digital menu.

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Food 306

Adweek

MAY 3, 2024

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. If you spend.

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Food Media 296

Adweek

MARCH 22, 2024

On this episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current. And as marketers very well know, content is king.

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Food Marketing 306

Adweek

AUGUST 22, 2024

Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.

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Finance Advertising Food Entertainment 342

Adweek

AUGUST 2, 2024

Hormel Foods' Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with '90s-style R&B. BBDO MW partnered with Squeak E. Clean Studios to develop the 90-second "Duo-licious" music video.

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Food 306

Adweek

FEBRUARY 15, 2024

Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of "Foodmarks," 413 places around the world that have hosted memorable meals paired with Coke over the decades.

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Food Entertainment Media 331

Adweek

MARCH 10, 2025

The anthropomorphic peanut character, which has been the Hormel Foods-owned brand's mascot for over a century, will make his feature film debut in upcoming Netflix movie The Electric State, released on Friday (March 14). One of advertising's most famous mascots, Planters' Mr. Peanut, is about to become a movie star. Mr. Peanut is a major.

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Food Advertising 265

Adweek

SEPTEMBER 13, 2024

While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza night. Its method? Chase down pizza delivery drivers. Pepsi Chase Cars," created by agency BBDO Worldwide, begins with a pizza delivery driver ringing a doorbell - only to be startled by a man.

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Food Agency 299

Adweek

JUNE 17, 2024

Dunkin' is heavily promoting its line of iced drinks this summer by recruiting a wide range of talent as "Dunkin'Terns," planning to drop its first custom-created music from boy band alums and digging deeper into fashion, tech and food with A-list collaborators.

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Fashion Food Marketing 299

Adweek

MARCH 20, 2024

Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in.

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Food Marketing 321

Adweek

NOVEMBER 27, 2024

Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and--no surprise here--most of them stemmed from screwups in the kitchen. There was the cook who forgot to add sugar to the pumpkin pie, the grilled turkey that absorbed lighter fluid, and the neglected oven that set a house on.

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Food 246

Adweek

APRIL 5, 2024

Food sharing etiquette can be a challenge for couples and friends alike. McDonald's U.K. and agency Leo Burnett are playing up that drama by introducing a "Pre-Nug Agreement" for sharing nuggets fairly.

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Food Agency 290

Adweek

JULY 16, 2024

Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22 billion portfolio of legacy brands including Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables,

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Food Marketing 325

Adweek

AUGUST 12, 2024

The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who often pull out big deals to win key holiday sales, according to retail experts. The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers.

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Retail Food 321

Adweek

DECEMBER 12, 2024

The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future.

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Food Media 317

Adweek

OCTOBER 23, 2024

Food-delivery platform Grubhub is launching an ads business. The company is pitching ad products to its core restaurant merchants to acquire new diners and drive repeat sales. The company is partnering with adtech firm Koddi to power ads on its website. Ads will appear when people search for specific cuisines or when people are searching.

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Food Ad Tech Retail eCommerce 316

Adweek

SEPTEMBER 10, 2024

CEO, overseeing operations and securing significant account wins including Molson Coors and Valeo Foods. She will join the agency's global executive committee and report to Devika Bulchandani, Ogilvy's global CEO. Gordon previously served as Ogilvy U.K. She boasts a long career at.

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Advertising Food Agency 312

Adweek

FEBRUARY 27, 2024

Fried chicken and pizza are two of the most beloved food items globally, but they don't always go together. At KFC restaurants in countries including the Philippines, Thailand, India, Mexico and Spain, diners have long been able to experience the best of both worlds through a hybrid called "chizza." Now, hungry fans across the U.S.

Food 306

Food 306

Adweek

JANUARY 7, 2025

The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald's debuted McValue, the first update to its value offering since 2018, where it priced some items between $1 and $3. McDonald's has been teasing McValue since November.

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Food 278

Adweek

FEBRUARY 6, 2024

Created by TBWA Latvia, the 30-second advert from the quick service restaurant giant, "Send Your Kitchen on Vacation," promotes the various ways customers can pick up food from McDonald's. Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald's. The ad features.

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Food 306