Adweek

OCTOBER 2, 2024

Smash burgers--made by smashing ground beef on the grill, creating a thin patty with crisp edges--are everywhere in 2024, from high-end restaurants to casual dining chains, beating fast food brands at their own game. Take Chili's Grill & Bar.

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Food 299

Adweek

SEPTEMBER 11, 2024

Deadline has reported that the fast food chain known for its chicken sandwiches is branching out into streaming. Last month, Chick-fil-A ruffled some feathers, and it had nothing to do with chicken.

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Food 299

Adweek

MARCH 20, 2024

Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. Television.

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Food Advertising Ad Tech Marketing 279

Adweek

SEPTEMBER 22, 2023

Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing. In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation.

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Adweek

DECEMBER 8, 2023

What happens when fate brings them together in an ad for Impossible Foods? She's a single mom who's down on her luck. He's a competitive eater who's searching for love. It's a meat cute. Inspired by the cheesy Hallmark movie cannon and wrapped in a heaping helping of dad jokes, Impossible drops.

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Food 299

Adweek

JULY 19, 2024

According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.

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Adweek

NOVEMBER 13, 2024

Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.

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Food Marketing Agency 290

Adweek

AUGUST 16, 2024

Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest evidence being an absurdist campaign steeped in '90s nostalgia and sight gags. And if you don't get the joke, well, you're not the demo.

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Food Advertising 306

Adweek

APRIL 17, 2023

McDonald's Hamburglar is one of the most recognizable fast-food mascots. Now the cunning food criminal is back--and up to. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar's whereabouts have been unknown.

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Food 363

Adweek

AUGUST 8, 2024

Bike to work, skip the burger, switch to solar--there are plenty of everyday changes that could begin to chip away at global warming. But at what point does the intensifying crisis seem far too massive for mere mortals to tackle? And how is any of this funny? A startup called Plonts, makers of fermented faux.

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Food 304

Adweek

FEBRUARY 29, 2024

Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and Uber multipliers. On its February earnings call, Wendy's CEO Kirk Tanner announced that the fast-food chain would be spending roughly $20 million on digital menu.

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Food 306

Adweek

NOVEMBER 19, 2024

But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing "Better With Pepsi" food pairing platform, Pepsi fired shots.

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Food Advertising 299

Adweek

NOVEMBER 27, 2024

Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and--no surprise here--most of them stemmed from screwups in the kitchen. There was the cook who forgot to add sugar to the pumpkin pie, the grilled turkey that absorbed lighter fluid, and the neglected oven that set a house on.

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Food 246

Adweek

FEBRUARY 15, 2024

Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of "Foodmarks," 413 places around the world that have hosted memorable meals paired with Coke over the decades.

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Food Entertainment Media 331

Adweek

AUGUST 22, 2024

Deadline reported Wednesday that the fast food chain known for its chicken sandwiches is working with some major production companies and studios to produce family-friendly unscripted series for a streaming service that is set to launch later this year. Chick-fil-A is not only serving chicken--it's looking to serve up original content, too.

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Food 331

Adweek

DECEMBER 12, 2024

The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future.

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Food Media 314

Adweek

JULY 9, 2024

The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. For one weekend in August, The Cantinas will be a place for.

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Food 325

Adweek

MARCH 20, 2024

Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in.

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Food Marketing 321

Adweek

DECEMBER 18, 2023

Food delivery saw unprecedented profits during Covid-19 lockdowns, and the numbers have yet to drop for this $222 billion industry. Most fast-food restaurants make. While the playing field continues to change, chains and small business owners alike are working to meet the growing need.

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Food 299

Adweek

MAY 3, 2024

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. If you spend.

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Food Media 296

Adweek

NOVEMBER 25, 2024

s Iams pet food brand created the stunt to highlight the importance. A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks.

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Food Advertising 306

Adweek

FEBRUARY 27, 2024

Fried chicken and pizza are two of the most beloved food items globally, but they don't always go together. At KFC restaurants in countries including the Philippines, Thailand, India, Mexico and Spain, diners have long been able to experience the best of both worlds through a hybrid called "chizza." Now, hungry fans across the U.S.

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Food 306

Adweek

JANUARY 4, 2024

This man has fried food on the brain, specifically a new product from. A gadfly has the floor at his local city council meeting, and he's brought along visual aids to make his point. But his passionate argument has nothing to do with road repairs, zoning permits or other matters often discussed at such gatherings.

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Food 306

Adweek

MARCH 22, 2024

On this episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current. And as marketers very well know, content is king.

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Food Marketing 306

Adweek

FEBRUARY 6, 2024

Created by TBWA Latvia, the 30-second advert from the quick service restaurant giant, "Send Your Kitchen on Vacation," promotes the various ways customers can pick up food from McDonald's. Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald's. The ad features.

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Food 306

Adweek

AUGUST 22, 2024

Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.

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Finance Advertising Food Entertainment 342

Adweek

JANUARY 30, 2024

Unilever mayonnaise brand Hellmann's will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson's yearly cameo in the brand's Super Bowl ad. The spot tells viewers how the "may-ow" can be used to make new meals out of Super Bowl leftovers. For the fourth consecutive year, Unilever.

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Food 306

Adweek

OCTOBER 18, 2023

Food is often considered a universal language; a dish can share more about a person's history and culture than words themselves. Molly Yeh has gone from blogging her favorite recipes to sharing them on a larger scale with her show on The Food Network called Girl Meets Farm. Yeh gained nationwide recognition after publishing her.

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Food 314

Adweek

SEPTEMBER 13, 2024

While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza night. Its method? Chase down pizza delivery drivers. Pepsi Chase Cars," created by agency BBDO Worldwide, begins with a pizza delivery driver ringing a doorbell - only to be startled by a man.

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Food Agency 299

Adweek

FEBRUARY 16, 2024

Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee's has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.

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Food Marketing 299

Adweek

JUNE 17, 2024

Dunkin' is heavily promoting its line of iced drinks this summer by recruiting a wide range of talent as "Dunkin'Terns," planning to drop its first custom-created music from boy band alums and digging deeper into fashion, tech and food with A-list collaborators.

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Fashion Food Marketing 299

Adweek

AUGUST 2, 2024

Hormel Foods' Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with '90s-style R&B. BBDO MW partnered with Squeak E. Clean Studios to develop the 90-second "Duo-licious" music video.

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Food 300

Adweek

NOVEMBER 6, 2023

Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element. KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Titled "Forever Crispy," the new spot shows a.

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Food Agency 321

Adweek

OCTOBER 12, 2023

Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long film shows Aquilera and Latto in a mansion dressed in ball gowns.

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Food 321

Adweek

SEPTEMBER 15, 2023

To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery.

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Food 321

Adweek

APRIL 5, 2024

Food sharing etiquette can be a challenge for couples and friends alike. McDonald's U.K. and agency Leo Burnett are playing up that drama by introducing a "Pre-Nug Agreement" for sharing nuggets fairly.

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Food Agency 290

Adweek

JULY 16, 2024

Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22 billion portfolio of legacy brands including Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables,

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