article thumbnail

Creating Personalized Customer Experiences with Advertising Automation

Basis

Geo-targeting campaigns. Vertical : Retail & E-commerce Target Audience : New prospect – Top of the funnel Advertising Automation in Action : Weather forecast predicts rain in prospect’s zip code > Trigger ads for coats and waterproof clothing. Geo-targeting campaigns. Sequential storytelling.

article thumbnail

Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

To create the brand’s content, Misfits Market’s social media editor has been tapping into frustrations associated with managing social media for a brand, the silliness of being the youngest Gen Z member on a team and responding to food trends.

Media 72
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Kick off the 2023 FIFA Women’s World Cup by Scoring the Best Media Placements

Media Math

Sports Marketplace Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening.

article thumbnail

Geotargeting in the cookieless world

illumin

This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. This is the essence of geotargeting.

article thumbnail

The Weird, Wonderful World of Geotargeting and Location Targeting

Basis

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences.

Cookies 98
article thumbnail

The Weird, Wonderful World of Geotargeting and Location Targeting

Basis

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 81
article thumbnail

Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

Behavioral targeting : Build targetable user segments based on past user behavior, such as “people who read tech-related articles.”. Geo-targeting : You can target brands/products based on the user’s location, like city or zipcode. Local products could be targeted just to local people.