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Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

Digiday

What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained. With food and beverage company Magic Spoon, Flack said the campaign doubled engagement rates with more than 10.2 Let the creator lead the creative. million views, at a $2.30

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing. SEO and SEM.