Single Grain

APRIL 24, 2023

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years.

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

JULY 16, 2021

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. million impressions. million impressions. ” To foster higher engagement rates, Garnier added a 2D Branded Effect featuring a Hair Food shampoo bottle on the screen.

CPM 133

CPM Conversion Audience CPC 133

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. Results The results of The Economist’s programmatic advertising campaign were impressive. The campaign reached 650,000 new prospects, resulted in 3.6

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

JULY 17, 2023

Real-Time Bidding (RTB) The process in which ad impressions are bought and sold in real-time auctions is known as real-time bidding. For example: A dried-fruit brand can leverage programmatic advertising platforms to effectively reach health-conscious individuals, fitness enthusiasts or those interested in organic food.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

RevX

NOVEMBER 7, 2022

It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. You do not have visibility into ad placements, impression data, click data, and ultimately, the quality of installed users. There’s no transparency into impression data, click data, and other useful metrics.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MNTN

AUGUST 26, 2022

Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS), cost per acquisition (CPA), conversion rates and more. Another bonus?

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Basis

MAY 29, 2023

By leveraging an omnichannel advertising platform, teams could then retarget these prospective travelers via paid search or native ads as they move from awareness towards consideration and purchasing. One such strategy is to focus on attention metrics and eliminate impressions below a certain threshold.

Marketing 73

Marketing Retargeting Audience Machine Learning 73

MNTN

AUGUST 6, 2024

Unlike digital advertising, where costs are more transparent and often based on metrics such as clicks or impressions, linear TV advertising involves a more complex pricing structure. High-quality production values and storytelling can differentiate your ad from competitors and leave a lasting impression.

Advertising 52

Advertising Audience ROI Impressions 52

Kevel

APRIL 19, 2022

No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Contextual targeting: Enable advertisers to target users based on the webpage’s content.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Single Grain

JUNE 26, 2023

McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally.

SEO 52

SEO Food Audience Advertising 52

Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads. Different DSPs use different strategies.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JANUARY 23, 2023

Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. Impression Share – Impression share refers to the number of people who have seen your ad.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

MNTN

JANUARY 13, 2023

Pay-per-impression (PPM). This form of smart advertising is great for creating retargeting ads and highly personalized ads. For example, a company that makes food processors may buy branded content on a food website. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-lead (PPL). SEO and SEM.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

SEPTEMBER 22, 2023

Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.” Retargeting Ads: Reach out to users who have shown interest by visiting your website or specific product pages. Run retargeting ads that target users who have visited your pricing page. Add social proof to your site.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

JULY 9, 2021

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Targeting options : Location-based, device type, operating system, browsers, interests, advanced audience targeting, and retargeting (custom audiences). Reach : Between 180-500 million daily impressions. Revcontent.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

APRIL 27, 2023

Use the Google search terms report to find a list of keywords for which your website has received impressions or clicks. Google crawlers assess the ad quality based on the impressions it receives. Retarget your leads with active interest who did not yet convert and remind them of your brand. Pick the ones that are not relevant.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JUNE 13, 2019

I could create a blog post like “The 10 Best Foods to Eat After a Workout and How to Make Them Delicious” or “6 Muscle-Building Dinners to Try Tonight.” For example, I could easily create a post about food that’s safe to eat when traveling, but on the other hand I would have no idea how to incorporate sewing into a post.

Advertising 96

Advertising Banner Audience SEO 96

Single Grain

JULY 6, 2023

Again, the Eat Out to Help Out campaign did a good job with their message: Support your local restaurant by eating out with a 50% discount on food or non-alcoholic drinks. ” The Opening Day spot earned over one million impressions within the first two weeks of airing. This one has it all.

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

JULY 28, 2020

AWeber is an impressive email marketing service that truly takes a load off anyone who’s trying to run a small business. month, the Standard plan includes advanced analytics and insights, retargeting ads , behavioral targeting automation series, and custom templates, as well as everything included in Essentials. 10) AWeber.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

NOVEMBER 8, 2019

Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). ” Starbucks has a loyalty program in which customers receive free drinks and food after a certain number of purchases, free refills, and a free item on their birthday.

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. million impressions. 19) Popeyes Chicken Sandwich.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Write a 30-character copy for my Google display ad promoting organic dog food. But I was pretty impressed with ChatGPT’s response to these general inquiries. Create a 400-word retargeting campaign for the post-purchase phase.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Marketing 126

Marketing First-Party Cookies SEO Audience 126