Adweek

FEBRUARY 19, 2025

Bob Evans Farms has hired Colle McVoy as its media agency of record. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement team.

Media 223

Media Manufacturing Food Agency 223

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

Retail 104

Retail Media Retargeting Brand Awareness 104

Adweek

MAY 3, 2024

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. If you spend.

Food 295

Food Media 295

Adweek

DECEMBER 12, 2024

The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future.

Food 317

Food Media 317

Adweek

FEBRUARY 15, 2024

Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of "Foodmarks," 413 places around the world that have hosted memorable meals paired with Coke over the decades.

Food 331

Food Entertainment Media 331

Adweek

JUNE 3, 2022

As part of McDonald's larger approach with the LGBTQ+ community, the fast-food chain is partnering with Revry TV--an LGBTQ+ media company--for a.

Food 317

Food Media 317

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 320

Brand Awareness Food Agency Media 320

Adweek

NOVEMBER 5, 2024

The exec arrived at the London-headquartered food delivery app in 2021 as vp of its media, e-commerce, and global partnerships division. By 2022, he had been named vp of advertising, responsible for expanding its growing retail media network.

Food 264

Food Marketing Retail Media 264

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. (

MarTech 111

MarTech Food Machine Learning SEO 111

Adweek

FEBRUARY 13, 2025

Execs at the food company, tipped off by their media monitoring tools, Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and some cheeky physicality from star Matthew McConaughey.

Food 285

Food Media 285

Adweek

JANUARY 12, 2023

McCormick & Company, the food industry giant behind French's, Schwartz, Ducros, Frank's RedHot and other brands, has expanded its long-term relationship with Dentsu X following a review.

Food 299

Food Agency Media 299

Adweek

JANUARY 12, 2023

The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction.

Finance 299

Finance Food Media Marketing 299

Adweek

MARCH 9, 2023

Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn't mean that there is no beef to be had. After months of teasing the launch, it's official: Starting Tuesday and for a limited time only, Canadian McDonald's fans can enjoy the Big Mac with chicken patties instead of beef.

Food 264

Food Media 264

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. In addition to featuring Food Network’s all-star chefs, its social platforms also introduce fans to new and up-and-coming culinary talent.

Food 94

Food Media Audience Marketing 94

Adweek

FEBRUARY 4, 2025

On Super Bowl Sunday, Paris Hilton knows exactly what she needs to elevate her food: Frank's RedHot sauce. The brand has partnered with Hilton's 11:11 Media on a digital campaign timed to the Super Bowl. The spot shows the OG influencer making her favorite Frank's RedHot recipes like Buffalo Chicken Dip and Buffalo Chicken Wings.

Food 255

Food Media 255

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. In addition to featuring Food Network’s all-star chefs, its social platforms also introduce fans to new and up-and-coming culinary talent.

Food 91

Food Media Audience Marketing 91

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. In addition to featuring Food Network’s all-star chefs, its social platforms also introduce fans to new and up-and-coming culinary talent.

Food 90

Food Media Audience Marketing 90

Adweek

OCTOBER 23, 2024

Food-delivery platform Grubhub is launching an ads business. The company is pitching ad products to its core restaurant merchants to acquire new diners and drive repeat sales. The company is partnering with adtech firm Koddi to power ads on its website. Ads will appear when people search for specific cuisines or when people are searching.

Food 316

Food Ad Tech Retail eCommerce 316

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. This ensured users already demonstrating an interest in food, particularly desserts, would see them precisely when their purchase intent was highest.

Retail 102

Retail Food Cookies Banner 102

Adweek

AUGUST 24, 2022

shared early details surrounding its inaugural Eat Your Feed Festival (EYFF), the first joint experiential offering from the company following its acquisition of Complex Media in December. The food festival, which combines the culinary brands Tasty from BuzzFeed Inc. BuzzFeed Inc.

Food 246

Food Media 246

Adweek

MARCH 14, 2025

The food and lifestyle publisher Food52 reduced its headcount by around 40% on Friday, a sweeping round of layoffs that are part of a broader restructuring afoot at the privately owned media outlet, according to chief executive Erika Badan.

Food 234

Food Media eCommerce 234

Adweek

DECEMBER 7, 2022

Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference." The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content.

Food 246

Food Cookies Audience Media 246

Adweek

NOVEMBER 3, 2022

Penske Media Corp. PMC) plans to make a splash in the Los Angeles creativity scene with Los Angeles Capital of Culture & Creativity (LA3C), a two-day music, food and arts festival that boasts of headliners like Megan Thee Stallion, Maluma, Snoop Dogg, K-pop outfit Seventeen and more. Now, the festival is announcing a host of.

Food 246

Food Media 246

Ad Rants

DECEMBER 1, 2022

For example, if your fast food business is catering to young adults, posting videos about how to make a salad won't get you subscribers and engagement. Regular posting also makes people anticipate what kind of information they will get from each new video you post on your YouTube channel. Identify your target audience. Wrapping Up.

Media 253

Media Audience Conversion Rate SEO 253

Adweek

SEPTEMBER 14, 2023

He sat down at Brandweek to outline his focus on leadership while recognizing that it'll be "a very different job" to the one he currently holds within the fast food restaurant chain. Taco Bell's incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. Speaking to Brittaney Kiefer,

Food 288

Food Media 288

Adweek

JUNE 16, 2022

Praeger's, one of the granddads in the plant-based food space, has picked an emerging agency with Hollywood ties to lead its advertising efforts. The pioneering legacy brand has chosen Wheelhouse Labs, the marketing arm of a multi-tentacled media company owned by entrepreneur Brent Montgomery and comedian-TV host Jimmy Kimmel, as its AOR.

Food 246

Food Agency Media Advertising 246

AdExchanger

MAY 9, 2023

The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

Ad Inventory 105

Ad Inventory Food CPC Agency 105

Adweek

JUNE 3, 2022

The food and home goods publisher Food52 laid off 21 employees Thursday evening, a figure that represents about 15% of its total staff, the publisher confirmed to Adweek. The cuts primarily affected the editorial team, which has been thinned to a headcount of 15. The remaining editorial staff, as well as part of its creative.

Food 312

Food eCommerce Media 312

Adweek

AUGUST 21, 2022

At the start of summer, Unilever's 40-year-old British snack food brand Pot Noodle chose the revolutionary stance of partially dropping the iconic plastic packaging which is being promoted using an unusually honest campaign describing the previous product as "crap."

Food 279

Food Marketing Media 279

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? Dig deeper: 2025 predictions for top B2B paid media channels 2. The key is strategic targeting.

Advertising 73

Advertising Media Conversion Audience 73

Martech

NOVEMBER 25, 2024

Social media polls: Engaging customers through polls on social media platforms allows brands to gather insights about customer preferences and opinions in a fun and interactive way. Context) You are a business analyst for a direct-to-consumer pet food brand. For this prompt, try selecting the business analyst persona.

Food 108

Food MarTech Communications Marketing 108

Adweek

MARCH 27, 2024

Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they'll race to lick up the brand's new Gravy Indulgence cat food.

Food 306

Food Agency Media 306

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Food 106

Food MarTech Retail SEO 106

Adweek

MARCH 7, 2025

media business, a source with knowledge of the situation confirmed to ADWEEK. The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S. WPP has held the account since 2021, when it won The Coca-Cola Company's global business and launched a bespoke team called OpenX to.

Media 210

Media Food Agency 210

Adweek

JUNE 29, 2022

For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space. More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website.

Ad Space 246

Ad Space Food Advertising Retail 246

Adweek

SEPTEMBER 23, 2022

Now, British retailer Sainsbury's has unveiled its own experiment: billboards you can harvest food from. From Nike's high-tech 3D billboard to Corona's solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets.

Food 246

Food Retail Media 246

Adweek

OCTOBER 23, 2022

In the realm of irreverent brands, Wendy's stands apart from its fast-food peers. The brand's marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. Meanwhile, fans of Adult Swim's Rick and.

Food 255

Food Marketing Media Agency 255