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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

By marketing himself a Millennial marketing guru via primary research, conducting conferences and workshops, authoring a book, speaking, blogging and networking through social media, he has promoted Barkley as an industry leader. It serves as his central social media platform. See Jeff’s full bio. Will They Ever?”

Agency 279
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Good morning: Popping on the metaverse

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you thinking about what fresh new ideas could make your brand’s presence on the metaverse pop? The post Good morning: Popping on the metaverse appeared first on MarTech.

Pop-Up 117
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Metaverse and B2C Brands: 2022 Highlights

Martech Series

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. Facebook – Meta. Coca- Cola.

Fashion 129
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Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials

Digiday

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 71
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Media Briefing: A snapshot of the digital media economy at the start of earnings season

Digiday

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The official second-quarter earnings reports for many public media companies won’t be out until August.

Media 68
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Working with freelance marketing talent

Martech

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp? .

Marketing 112
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Future of TV Briefing: A Q&A with Vox Media Studios’ Chad Mumm

Digiday

This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks about the media company’s latest show and how the production business has evolved. The present of Vox Media Studios. The scope of Vox Media Studios’ shows has also expanded.

Media 74