InMobi

OCTOBER 7, 2019

One of the world’s biggest and most iconic food and beverage companies in the world uses mobile in-app advertising to ensure their brand continues to have a positive perception in the marketplace. Their in-app ad campaigns beat their delivery, viewability and performance goals by 25% or more.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

DECEMBER 20, 2018

Changing the Way India Eats 1 award:Mobexx awards - Best app install campaign Indians are rapidly adopting the lifestyle of ordering-in, utilising the power of their smartphone to have food delivered at the end of a click. The brand has further cemented its cult status through its partnership with Cannes, the legendary French Film Festival.

Rich Media 52

Rich Media Native Advertising Retail Food 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s. Over 17% of all media budgets devoted to mobile devices now goes to video.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

AUGUST 30, 2016

Major publishers such as Hearst, Mashable, Refinery29, Vice, CNN, National Geographic, Food Network, Buzzfeed and many more, have already dedicated resources to creating vertical video content. Add rich media or static end cards to increase the opportunity for further user engagement and time spent on the ad unit.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

NOVEMBER 18, 2014

The consumer is in the bus in the afternoon: During this down-time, a rich media ad might allow the consumer to play with a car’s features, engage, and toy with the idea of buying a new car. A Native Ad seamlessly blends with the newsfeed and provides the right nugget-sized information bite for consumption during a hurried morning.

Marketing 52

Marketing Rich Media Food Audience 52

Brid.tv

JULY 3, 2023

Nowadays, social media platforms such as YouTube and TikTok are completely reliant on it. This can include social media posts, images, blogs, user-generated advertising, and video sharing. Especially now that most social media platforms have implemented features such as reels, shorts, and stories, user-generated content is at its peak.

SEO 52

SEO Rich Media Fashion Media 52

InMobi

JANUARY 10, 2019

As the number of cord-cutters and cord-nevers rises and as apps become more critical to media, expect app usage to rise even further. Quick service restaurants are getting in on the app game too, enabling hungry consumers to order food through the click of a button on an app. In the U.S.,

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. As one of the largest independent ad networks, Fyber works with publishers, developers, media buyers, and DSPs. From blogs to Snapchat ads, these ad formats are hard to miss!

Ad network 52

Ad network Banner Fill rate CPM 52

Single Grain

AUGUST 1, 2023

Users most commonly see them as social media ads in their feeds, Stories or on Reels. Social media native ads appear on both the desktop and app versions of the website, staying responsive to the platform users are on. This doesn’t disrupt a user’s experience on a website or social media channel.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Lemonads

JANUARY 8, 2021

Affiliate media buyers are marketers that don’t work a publishing platform, but purchase traffic from publishers, ad networks, and different traffic sources. Media buyers don’t have to worry about maintaining a website or other platforms, which means that they can invest more time into optimizing their platforms.

Affiliates 52

Affiliates Marketing Conversion Food 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Here’s the experience for viewing through mobile devices.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Lemonads

JANUARY 17, 2022

Mass Media Affiliates Mass media affiliates are marketing professionals that own multiple publishing platforms. Mass media publications can be general or follow a specific niche, but they all focus on developing both evergreen and seasonal content. Some examples include Forbes, Business Insider, and all of Vox Media.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

APRIL 25, 2023

These are particularly good for food products and brands, like this example of Discovery ads for DoorDash : Or let’s say you have a brand ambassador program with several famous influencers as part of it. Before I get into the details of how Google Discovery Ads work, you first need to understand what Google Discover is.

CPA 52

CPA Machine Learning Audience Conversion 52

Ad Beat

OCTOBER 30, 2019

In order to consolidate their marketing efforts (after their historic IPO announcement), including global creative advertising and media buying, the company launched the “More people go with Visa” (or the “Go” campaign) to highlight the value of using a VISA card over making cash or cheque transactions. 2009: ‘More people go with VISA’.

Finance 40

Finance Marketing Conversion Electronics 40

Single Grain

JANUARY 23, 2023

There are different types of display ads, such as banner ads, interstitial ads, and rich media ads. Like display ads, video ads are an excellent way to retarget the audience and you can run them on all social media platforms, not just YouTube.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . According to a 2018 survey , 54 percent of customers prefer watching a video from brands they support (or are interested in supporting!) over any other type of content.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52