Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI Fashion eCommerce 95

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. But you’d be wrong. And PepsiCo is focused on adjusting its brand awareness campaigns.

Brand Lift 108

Brand Lift Brand Awareness Food Media 108

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising.

Brand Lift 86

Brand Lift Food ROI MarTech 86

VideoWeek

MAY 3, 2023

P&G is focusing on ROI in digital Procter & Gamble kept ad spending high throughout the pandemic, so while some advertisers are still talking about raising ad spend back to pre-pandemic levels, P&G have maintained high levels of investment. And that’s a very high ROI activity.

Advertising 98

Advertising ROI Retail Media 98

Single Grain

OCTOBER 23, 2023

Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea , The 5th Watches , Drop Bottle , Hey Influencer , and many more. It’s not trying to scale some sort of ROI. Updated October 2023. Like, just the idea of product market fit, for example.

Media 98

Media eCommerce Audience Marketing 98

Digiday

DECEMBER 1, 2022

Consumer affinity across social media can reveal some surprising insights about how people shop and engage if they watch certain videos. Subject material ranged from food consumed at Super Bowl watch parties to instructions for hair extensions — and showed a potential correlation to consumers’ shopping habits across other sites.

Marketing 91

Marketing Food Audience ROI 91

The Ad Tech Blog

SEPTEMBER 18, 2024

Another application is in social media marketing. This requires careful planning, creativity, and a deep understanding of the target audience to maximize the return on investment (ROI). Encourage satisfied customers to share their experiences on social media or through video testimonials.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. Capital in January.

Food 52

Food Ad Tech Media Agency 52

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Banner Flow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. What is a social media campaign? What social media campaigns are featured? Buzzfeed “Tasty”.

Media 52

Media Advertising Audience Food 52

Digiday

DECEMBER 20, 2022

Rose Ferraro, Chief Revenue Officer, Trusted Media Brands. As one example, Trusted Media Brand’s culinary brand Taste of Home has a collection of cooking aficionados at its fingertips. These “Community Cooks,” as they are aptly nicknamed, can be leveraged at a moment’s notice for media and marketing opportunities around the U.S.,

Food 80

Food Brand Lift Audience ROI 80

Digiday

FEBRUARY 12, 2023

Clearly, the appetite is still growing on the media agency and brand side. Open Influence’s study also noted that most brands (81%) continue to rely on media agencies to manage their influencer marketing, while 19% manage it in-house. a Publicis agency.

Media 69

Media Marketing Agency CPM 69

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts. But what does it really mean, and why the rising popularity?

Media 52

Media Fashion Audience Food 52

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

MARCH 4, 2020

Social media is one of the best ways to market your business. billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. What Is Social Media Marketing? There are 3.5

Media 66

Media Marketing Audience ROI 66

Single Grain

MARCH 9, 2022

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? What Is an Example of Paid Media?

Agency 52

Agency Media Ad network Retargeting 52

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Loyalty program.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

OCTOBER 21, 2021

One thing to consider is whether your business case calls for shorter-term ROI versus long-term flexibility. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. Anthony Yepez , Head of Social Media & Community, Bodybuilding.com. Read more here.

Marketing 108

Marketing Audience MarTech Food 108

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Create a multi-channel, multi-media strategy. They are known for their social media influencer collaborations.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

DECEMBER 16, 2019

An interesting byproduct of these developments is that companies are now encouraging employees to become social media influencers. Food and Drug Administration got involved. Although the numbers vary, a micro influencer is typically someone who has 2,000-50,000 followers on a specific social media platform.). Post for Rent.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. If they have a strong and loyal following, you should get a pretty good ROI. MeetEdgar – social media post scheduler.

Marketing 112

Marketing A/B Testing SEO Banner 112

Basis

DECEMBER 1, 2023

Read on for three key trends: Trend #1: Leveraging Retail Media Networks Strategically If first-party data is gold for marketers, then retailers and e-commerce brands that successfully collect and activate that data can be considered retail royalty. And retail media networks (RMNs)? They’ve quickly created a kingdom of their own.

Retail 91

Retail Marketing Food ROI 91

Single Grain

JANUARY 2, 2024

From choosing which social media sites to focus on, to developing a rhythm of content that resonates with each platform’s audience, it’s no surprise that social media marketing can get overwhelming. Nevertheless, social media is a huge component of personal and professional growth online. So, where do you start?

Media 52

Media Audience Education Entertainment 52

MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Media Buying : Advertisers purchase ad slots from TV networks, paying for placements based on the expected audience size and the commercial’s length. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

illumin

JANUARY 30, 2019

But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad.

Advertising 63

Advertising Rich Media ROI Food 63

Ad Monsters

JUNE 27, 2024

.” Future Today: Leveraging Contextual Buying Future Today is making waves with its latest integration with IRIS.TV, allowing the publisher to contextualize its vast content library into various segments, like travel, food, and fitness. is trying to standardize the process of contextually buying itself,” Mathur explained.

Ad Tech 98

Ad Tech Cookies Audience Media 98

Martech Series

NOVEMBER 3, 2022

Today, data technology company Versium announced its partnership with KD Interactive (KDI), an OmniCommerce Media Agency that connects digital ads to purchase activity. Versium and KDI’s combined data products will enable more granular audience targeting and measurement, optimizing the Ad spend ROI of advertisers, brands and retailers.

Food 52

Food Retail Audience MarTech 52

Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 billion during the period.

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

Digiday

OCTOBER 26, 2022

Ranked as one of adland’s top three, Amazon now counts Facebook and Google among its peer set with the e-commerce giant preparing to accelerate its media business, a division that generated $8.8 billion in revenue last quarter. Attribution, ease of use, partnerships, and better signals.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. Her large social following benefited from never having to leave their chosen social media app to make a purchase.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

SEPTEMBER 4, 2019

For instance, the fact that social media preferences vary by race and ethnicity has been illustrated in the Pew reports. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.), They face different life challenges and prioritize goods and services differently.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Single Grain

FEBRUARY 10, 2020

Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. So how do you know which of those marketing channels (blog, social media, emails, paid ads, etc.) To learn more about what you should be measuring, see Key Performance Indicators (KPIs) below. Attribution Models. If only it were that easy!

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Martech Series

DECEMBER 22, 2022

Snapchat is one of the most widely used social media platforms in the world among the younger generation especially. Reportedly, it was Reggie Brown who came up with the idea of a social media app that can allow users to post photos and videos that can disappear from the site after a few moments. With Snap Ads, Marriot Bonvoy saw a 3.4x

Audience 86

Audience ROI Advertising Media 86

Single Grain

NOVEMBER 8, 2019

Social Media. Social Media. So to grab attention there, you need to push your way into their attention with something that stands out: The above ad, whilst not particularly inspired or interesting, does stand out from the usual social media updates. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Home decor.

Marketing 111

Marketing SEO Machine Learning Banner 111