VideoWeek

JULY 25, 2023

PubMatic says Convert is aimed at both traditional retailers, as well as other transaction-based businesses (such as food delivery, ride-share, and travel companies, many of which have been building out their ad offerings recently). And retail media looks like another potential growth area for SSPs.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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Video Ads Marketing Ad Tech Media 52

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Recrue Media.

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Digiday

MARCH 22, 2023

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies including BuzzFeed, Dotdash Meredith, Forbes and The Daily Beast. for the next iteration of the Digiday Publishing Summit, taking place March 27-29.

Media 69

Media Conversion Advertising Healthcare 69

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts. But what does it really mean, and why the rising popularity?

Media 52

Media Fashion Audience Food 52

Martech

MAY 2, 2024

T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. T-Mobile also announced a partnership with streaming company Plex to expand CTV reach with free ad-supported TV (FAST) on-demand.

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Audience Retargeting Ad Exchange Food 111

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

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Advertising Viewability Video Ads Click Through Rate 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. with growing interest from clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce. Live platforms and the future of video commerce For Amie Owen, U.S.

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Digiday

NOVEMBER 2, 2022

Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform. To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok.

Conversion 71

Conversion Food Education Audience 71

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

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Advertising Mobile Ads Banner Rich Media 100

VideoWeek

JULY 13, 2022

The EVA winners were: Best Agency for Video (sponsored by Pubmatic) – Team5pm. Best Cross-Media Video Campaign – Xaxis, Wavemaker & Finecast. Best CTV Ad Tech Innovation – Synamedia with Synamedia Iris. Best Use of Data in a Video Campaign – Finecast and Wavemaker for BMW.

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Ad Tech Entertainment Food Video Ads 64

Single Grain

JANUARY 2, 2024

From choosing which social media sites to focus on, to developing a rhythm of content that resonates with each platform’s audience, it’s no surprise that social media marketing can get overwhelming. Nevertheless, social media is a huge component of personal and professional growth online. So, where do you start?

Media 52

Media Audience Education Entertainment 52

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more.

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Advertising Retargeting CPA Audience 52

Basis

APRIL 24, 2023

So, how does digital out-of-home advertising differ from traditional out-of-home advertising, and how should marketers embrace it within their media mix? Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Read on to find out.

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

InMobi

APRIL 30, 2020

COVID-19's Impact on Media and Digital Behavior Among survey respondents in Saudi Arabia, 24% of them (and 30% of men polled) said they have been watching more news. Among people polled in that country, 51% said they are using social media apps more frequently and 40% are using communication apps like WhatsApp more often.

Food 52

Food Entertainment Video Ads Communications 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 90

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads.

Fashion 52

Fashion Video Ads Food Education 52

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). . Twitter Now Worth Less Than Half the Amount Musk Paid X is worth less than half the value of Twitter, The Verge revealed this week.

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Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Strategies for DTC: Personalization and Media Buying.

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illumin

JUNE 27, 2024

This news comes as part of the ride-hailing app’s expansion of its proprietary advertising platform, Journey Ads (not to be confused with journey advertising ). Launched back in 2022, Uber’s Journey Ads offers display and video ads paired with demographics-based and behavioral targeting along with campaign performance measurement.

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Demand Side Platform Video Ads Food Advertising 59

Digiday

OCTOBER 27, 2022

Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. billion during the period.

Advertising 71

Advertising Demand Side Platform Conversion Audience 71

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. Her large social following benefited from never having to leave their chosen social media app to make a purchase.

Viewability 69

Viewability Healthcare A/B Testing Food 69

InMobi

SEPTEMBER 14, 2021

According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic. Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. ads) buying and selling. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. So how can we guarantee better audience attention in such a cluttered media environment?

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Brand Lift Video Ads Banner Food 40

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

Single Grain

OCTOBER 27, 2020

Social Media Marketing Research. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). Assess Social Strategies with Ad Transparency Tools. Our research so far has been exclusively for search ads. Get A Free Consultation.

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Audience Pop-Up Marketing Media 136

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. These purchases include, for example, foods and beverages, game-related merchandise, other apparel, decorations and televisions.

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Advertising Rich Media ROI Food 63

Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Founder, Head of Product & Strategy Media Division at Jiffy.ai. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams.

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Ad Tech Ad Ops Media Communications 98

VideoWeek

AUGUST 4, 2023

In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast. The anti-hate group responded that Musk was attempting to “bully us into silence.”

Media 52

Media Ad Tech Retail Agency 52

MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Media Buying : Advertisers purchase ad slots from TV networks, paying for placements based on the expected audience size and the commercial’s length.

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Advertising Audience ROI Impressions 98

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Media Buying : Advertisers purchase ad slots from TV networks, paying for placements based on the expected audience size and the commercial’s length.

Advertising 98

Advertising Audience Retargeting Food 98

AdvertiseMint

JULY 30, 2023

TikTok has emerged as one of the biggest social media platforms. The platform’s short and engaging videos make it the place to be for people from all corners of the world. It made the platform fit for entertainment and media companies. Food and beverage. Food-related content is also popular on TikTok.

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Marketing Fashion Food Audience 52

InMobi

OCTOBER 7, 2019

Here are some great examples of how brands have used in-app advertising to effectively engage with their target audiences: Wendy’s leverages in-app video advertising to stay top of mind with consumers between 18 and 49. They have seen great success from this, with video ad completion rates up to 90% and higher.

Marketing 52

Marketing Viewability Food Rich Media 52

VideoWeek

AUGUST 8, 2023

Video has also been a focus for the company. National World touted 67 percent growth in video ad revenues and 49 percent growth in video views in its most recent earnings report. The launch of Shots! plays into these strategies.

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Food Video Ads Media Advertising 52