InMobi

NOVEMBER 9, 2012

InMobi has launched a mobile ad campaign to increase donations to the American Red Cross to help those affected by Hurricane Sandy. Tens of millions of Americans are now seeing the InMobi American Red Cross mobile display banners on their mobile phones. They have served more than 3.5

Mobile Ads 40

Mobile Ads Banner Food 40

Digital Turbine

AUGUST 1, 2022

Sandwiches, burgers, and chocolates are the top foods to buy at school: If they do not bring the food they prepare at home to work, they likely buy food from the canteen or cafeteria as a snack. You might notice a significant chunk of students willing to buy foods their parents might not consider particularly healthy.

Food 98

Food Electronics Mobile Ads Education 98

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. Dive Deeper: Marketer’s Guide to Mobile App Advertising. Get A Free Consultation.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

OCTOBER 17, 2013

Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

APRIL 23, 2015

With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals?

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52

InMobi

DECEMBER 23, 2019

There are so many options out there that it can be hard to determine what foods to eat to start your day. Complicating matters further is the fact that not everyone agrees on what healthy breakfast foods look like. So what specific foods are they selecting? What other food do Americans consider to be healthy?

Food 52

Food Mobile Ads Audience Ad Exchange 52

InMobi

APRIL 12, 2022

11) About a third of Gen Zers who have a fast food brand on their mobile devices choose to use these apps to save time. 16) 30% of Gen Zers enjoy seeing ads in mobile apps. 17) They notice video ads more than other mobile ad formats (45%). This is significantly more than other generations.

Retail 69

Retail Food Mobile Ads Video Ads 69

Ad Colony

JUNE 2, 2022

A vertical ad gave the audience a glimpse of what participating venues in the region are offering during the festive season and highlighted delicious and enticing food offerings. Join the Conversation Our Creative Showcase examines what makes top-performing mobile ad creative successful.

Impressions 79

Impressions Audience Food Mobile Ads 79

InMobi

NOVEMBER 9, 2020

Among various categories, Food & Beverages and Shopping remain the top two categories of consumption, this festive season. Sales & Discounts : Malaysians learn about sales predominantly through mobile ads, and family & friends. 70% of Malaysians are planning to spend more than MYR 1000 on CNY shopping.

Food 52

Food Mobile Ads Communications Audience 52

InMobi

SEPTEMBER 14, 2021

Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs. According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

InMobi

FEBRUARY 13, 2013

The user may close the ad to get back to the intended content. About 10% of all mobile ad inventory at InMobi is Interstitials, but there is potential for so much more. Interstitials are like the power foods of the mobile ad world. If ads were food, you would want to eat Interstitials.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. That’s just plain wrong.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

OCTOBER 11, 2019

Mobile can be effective at getting someone to visit a physical location too. For instance, a furniture company may want to run ads on Thursdays and Fridays, in anticipation of someone actually visiting a store location during the weekend. But how can brands be sure that mobile ads are actually driving visits?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

Basis

JANUARY 24, 2024

Geotargeting a relevant location is another cookieless solution that is ideal for prospecting, as it can make locals and travelers aware of nearby food and drink options. It can even cause a change in buying behavior, as advertisers can geofence their competition and advertise on their customers’ phones.

Advertising 75

Advertising Marketing Cookies Retargeting 75

InMobi

AUGUST 12, 2019

Over half of consumers of these three major pizza brands that are over 45 years old are more likely to order food over the phone or in-person than they are to use a website or an app to make an order. Overall, the bulk of web traffic that all three major brands receive is from people under 36 years old. Where Are Their Customers Located?

Food 52

Food Mobile Ads Ad Exchange Advertising 52

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Brands Touts Benefits of AI-Powered Marketing Yum!

Ad Tech 52

Ad Tech Media Agency Audience 52

InMobi

NOVEMBER 20, 2019

InMobi Pulse data shows that they like to play mobile games (top titles include Final Fantasy XV, Pet Rescue Saga, Candy Crush Jelly Saga and Chess, among many others), listen to music on platforms like Pandora and Spotify and watch videos on YouTube. And, of course, they like beer: favored brands include Budweiser and Heineken.

Audience 52

Audience Food Mobile Ads Ad Exchange 52

InMobi

AUGUST 30, 2016

However, as a best practice, the vertical video should be created and filmed with the mobile device in mind, not as an afterthought. Major publishers such as Hearst, Mashable, Refinery29, Vice, CNN, National Geographic, Food Network, Buzzfeed and many more, have already dedicated resources to creating vertical video content.

Video Ads 52

Video Ads Rich Media Banner Food 52

MNTN

MARCH 22, 2024

With that in mind, some of the most common strategies include the following: Geotargeted Mobile Ads These ads tap into users’ location data to provide timely advertisements. For example, a regional fast-food chain may deploy mobile ads to reach hungry users within a five-mile radius of their locations.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Monetize More

JUNE 22, 2022

From blogs to Snapchat ads, these ad formats are hard to miss! Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Following are the best mobile ad networks for serving interstitial ads in 2022: 1.

Ad network 52

Ad network Banner Fill rate CPM 52

InMobi

JANUARY 1, 2018

Many of the local and homegrown players, such as Baidu, Alibaba, and Tencent, have thrived, and the tech industry, particularly mobile-related businesses, have accelerated ahead of the U.S. Brace Yourselves for Transparency and Accountability Mobile video, programmatic, and ad fraud have all been hot topics this year.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

InMobi

DECEMBER 14, 2020

As the data shows, these consumers use mobile apps to watch TV and movies, order food, talk with friends and family, shop for essentials and so much more. it behooves advertisers to really understand what makes this audience tick and what they want to see from brands on mobile. need to leverage in-app advertising.

Audience 52

Audience Food Mobile Ads Video Ads 52

RevX

NOVEMBER 7, 2022

Popular Posts A Beginner’s Guide to Incrementality Testing Improving Campaign Execution with Kush Shah Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats. What is an Affiliate Network or a No-SDK Ad Network? Preventing Mobile Ad Fraud. It also matters where you run these ads.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

InMobi

SEPTEMBER 11, 2019

For in-app mobile programmatic buying, the fastest growing specialized DSPs deliver on location or app performance (install and remarketing) use cases. And, these specialized DSPs represent around 20% of the mobile ad programmatic market now.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Single Grain

JULY 27, 2021

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Another issue that SkeletonHD was struggling with was ad placement and management. of Facebook’s total users are scrolling on a desktop, creating ads for both devices meant that they were poorly allocating resources.

eCommerce 52

eCommerce CPM ROI Video Ads 52

InMobi

MAY 25, 2021

Those shopping for college graduation (19%) are significantly more likely to browse for gifts via mobile ads compared to Father’s Day (9%) or high school graduation (5%) shoppers. When it comes to buying items for Dads and Grads, it turns out a lot of this shopping will happen in person this year.

Retail 52

Retail Finance Food Audience 52

Single Grain

JULY 17, 2023

Here is an example of a Facebook ad from 360Learning : 5) Mobile Ads With the widespread use of mobile devices, programmatic advertising extends to mobile ads that are specifically optimized for smartphones and tablets.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. In comparison, mobile ad IDs are more static and thus more accurate over the long term. 2) It’s More Measurable Than TV Ads Who actually watches television ads?

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

DECEMBER 24, 2021

The rich interstitial ads delivered to the tech-savvy smartphone consumers across India delivered the message of Nokia's strong comeback and helped them find the nearest stores. Delivering Scrumptiousness Through Mobile Quick-service restaurants (QSRs) and retail food brands have relied heavily on mobile campaigns in the new reality.

Education 52

Education Pop-Up Audience Food 52

Single Grain

NOVEMBER 15, 2019

Let’s put that into practice and say your aim is to attract more customers to your kitchen store through Facebook mobile ads. It also engages anybody with an interest in food or in the movie Star Wars. You've got to be creative to draw their interest. Click To Tweet.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JULY 20, 2023

For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?” Instead, bid on “organic cat food” and create ad copy that answers common voice search queries. Focus on two-to-three word phrases that align with your brand or products.

ROI 52

ROI Conversion CPC Food 52

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content. You see ads for organic food products and fitness equipment when you scroll down the page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

JUNE 10, 2022

Wavemaker has won the global media account for multinational food company Danone, which has consolidated the majority of of media duties with Wavemaker. Crisis Adverted: Mobile Ad Spend on the Rise Post-IDFA, read on VideoWeek. Zenith Reduces Global Ad Spend Forecast, read on VideoWeek.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Digiday

FEBRUARY 15, 2023

In addition to the digital world, the dog food company created a crypto wallet feature to collect online donations. Mobile augmented reality advertising is set to take off in line with mobile ad spending hitting $195 million and mobile AR users hovering around 97 million in 2023, according to eMarketer predictions. “We

Marketing 93

Marketing Healthcare Brand Awareness Food 93

VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America.

Ad Tech 52

Ad Tech Retail Media Agency 52

VideoWeek

JANUARY 17, 2025

.” The Week in Tech T-Mobile US Makes DOOH Move with $600 Vistar Media Acquisition Deutsche Telekom-owned telco T-Mobile US has announced the acquisition of Vistar Media, a digital Out of Home (DOOH) company, in an all-cash deal worth around $600 million.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52