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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. GET IT NOW Looking for Additional Insights on Mobile Ad Creatives Best Practices?

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner adsmobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. of mobile users in the U.S. are mobile phone gamers. for standard ads).

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18 Things You Didn’t Know About Gen Z [Infographic]

InMobi

11) About a third of Gen Zers who have a fast food brand on their mobile devices choose to use these apps to save time. 16) 30% of Gen Zers enjoy seeing ads in mobile apps. 17) They notice video ads more than other mobile ad formats (45%). This is significantly more than other generations.

Retail 69
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The Duopoly Dominance - Are Marketers Getting Enough?

InMobi

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. Get them to take selfies via ads, with their favourite stars.

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Mobile marketing maturity: How QSR brands can bridge the gap

InMobi

Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs. According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic.

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Vertical Video - Don’t Assume I’ll Rotate My Phone For You

InMobi

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.