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Google has been showing image thumbnails in mobilesearch engine result pages for a couple of years now: The “visual” SERPs have undergone a few updates. In both cases, Google drastically increased the number of image thumbnails in mobilesearch results. There are WordPress plugins to help you implement it.
In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Junk Food Ad Ban Delayed Until 2025. The idea was to loosen Google and Apple’s grip on the mobilesearch market, suggested the report.
When combined with demographics and customer intelligence from app activity and mobilesearch behavior, the location data becomes even more powerful. This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. This is the essence of geotargeting.
Ultimately, what KPMG found is that mobile is central to all four steps in the cycle. Well over half of consumers now say they first find out about new products online, and around 55% conduct desktop or mobilesearches during the consideration phase. So what does this mean for marketers?
How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobilesearch engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Check these out: * SEO Keyword Research Made Easy in 2023. * Statcounter ).
There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobilesearch or display advertising campaigns. Google is the main player when it comes to mobile display ads.
Other brands that are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: Fashion. of mobilesearches and 34.4%
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