Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. There’s a lot to keep up with, and you need to be smarter about how you’re utilizing the data you collect.

Audience 136

Audience Pop-Up Marketing Media 136

Single Grain

AUGUST 1, 2023

Native ads are subtle and use content that better engages users. This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Basis

APRIL 24, 2023

We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. DOOH ad spend is increasing at a greater rate than that of traditional OOH. By 2024, US ad spend on the channel is expected to surpass $1 billion.

Advertising 54

Advertising Demand Side Platform Pop-Up Audience 54

Single Grain

AUGUST 3, 2021

Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” In fact, the only thing other than video streaming, they aren't willing to give up is their hair.” Types of Ads That You Can Run on Hulu.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. There are lots of examples of how in-app video ads can be integrated into the gameplay and actually enhance it. Digital media advertising trends take into account the needs of small ad tech players.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Ad Beat

APRIL 24, 2024

Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads. Video Video ads, on the other hand, are clearly a major focus for Spotify.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

Single Grain

JULY 5, 2023

Note: ChatGPT does not have the most up-to-date information as its last training cut-off was in September 2021. ” Use Iterative Conversation: Feel free to ask follow-up questions or ask GPT-4 to go deeper into a topic. It does occasionally provide incorrect or misleading answers. so it can write on your behalf accurately.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

JANUARY 2, 2024

After all, if they aren’t, then they’re passing up potential audience exposure, right? X is best for B2C brands in various industries, such as entertainment, health/fitness, travel, food/beverage and home. Experiment with different ad formats like image ads, video ads and carousel ads.

Media 52

Media Audience Education Entertainment 52

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 70

Social Advertising Advertising Conversion Media 70