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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. Results The results of O2’s programmatic advertising campaign were impressive. What are the different types of programmatic advertising?

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). Content marketing gets 3X more leads than paid search advertising. This is where you grab their attention and get that initial small opt-in.

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Innovations in Search and Social Advertising

Basis

With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.