InMobi

OCTOBER 7, 2019

Here are some great examples of how brands have used in-app advertising to effectively engage with their target audiences: Wendy’s leverages in-app video advertising to stay top of mind with consumers between 18 and 49. They have seen great success from this, with video ad completion rates up to 90% and higher.

Marketing 52

Marketing Viewability Food Rich Media 52

MNTN

FEBRUARY 15, 2024

Non-Skippable, 15 to 30-Second HD Ads: Unlike Linear TV – and other forms of digital advertising, like video ads) – CTV ads are non-skippable and can be easily loaded up onto our user interface in a matter of clicks, and launched within the same platform. Will Linear TV Go Away?

Advertising 98

Advertising Audience Retargeting Food 98

MNTN

AUGUST 6, 2024

Non-Skippable, 15 to 30-Second HD Ads: Unlike Linear TV – and other forms of digital advertising, like video ads) – CTV ads are non-skippable and can be easily loaded up onto our user interface in a matter of clicks, and launched within the same platform.

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. This simple solution helps optimize ad creative and user experience for different devices.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

AUGUST 23, 2023

As the campaign’s objective was to reach the right customers in the right places with relevant content, ads were placed directly next to articles on similar topics that their target audience was already reading. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

JANUARY 23, 2023

Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. Some allow you to skip the ad entirely or after 5-15 seconds.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

MNTN

JANUARY 13, 2023

This form of smart advertising is great for creating retargeting ads and highly personalized ads. Social media marketing refers to any performance ads posted on social media channels like Facebook, Instagram, Twitter, YouTube, and TikTok. This can include banner ads, photo ads, and video ads. .

Advertising 52

Advertising CPA Marketing Brand Awareness 52

RevX

NOVEMBER 7, 2022

For example, if you are looking to run only video campaigns, DSPs can bid on specific ad exchanges that offer quality video ads. It also matters where you run these ads. If you were promoting a smartwatch, your ad should be seen on a fitness app than on a food delivery app.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

JULY 18, 2019

Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective. How to Get 1,000 True Fans with Facebook Video Retargeting. How to Create a Facebook Video Ad that Gets Attention. A good example of a KPI could be: “Increase clicks to our website from our Facebook Group by 15% over the next quarter.”.

Audience 111

Audience Banner Conversion Shipping 111

Single Grain

APRIL 25, 2022

Managing ongoing bids on a campaign basis to minimize ad spends. Tactical planning and goal alignment for search, social, display, and video ads. A/B testing for landing pages , ad copy, bid strategies, etc. Running retargeting campaigns based on target demographics. Preparing action-focused ad copy.

Agency 52

Agency Marketing A/B Testing ROI 52

Martech Series

DECEMBER 22, 2022

A Collection Ad is a standard Snapchat video ad with a ribbon of thumbnail-sized products at the bottom, if you haven’t seen one in person yet. Collection Ads may be constructed manually using uploaded tile images or they may be generated automatically from a product catalog, allowing the featured products to be dynamic.

Audience 86

Audience ROI Advertising Media 86

Single Grain

FEBRUARY 21, 2022

Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). They offer Google Ads and Shopping management as well as Microsoft Ads, retargeting, and YouTube ads. They have also been named as a Google Ads Premier Agency Partner. Disruptive Advertising.

Agency 52

Agency SEO Conversion Marketing 52

Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. 19) Popeyes Chicken Sandwich.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Here are a couple of examples from the prompts: Google Ads Write a 120-character meta description for my Google search ad promoting women’s shoes. Write a 30-character copy for my Google display ad promoting organic dog food.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Basis

FEBRUARY 28, 2025

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

Social Advertising 70

Social Advertising Advertising Conversion Media 70