InMobi

OCTOBER 7, 2019

One of the world’s biggest and most iconic food and beverage companies in the world uses mobile in-app advertising to ensure their brand continues to have a positive perception in the marketplace. Their in-app ad campaigns beat their delivery, viewability and performance goals by 25% or more.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

DECEMBER 20, 2018

Changing the Way India Eats 1 award:Mobexx awards - Best app install campaign Indians are rapidly adopting the lifestyle of ordering-in, utilising the power of their smartphone to have food delivered at the end of a click. The brand has further cemented its cult status through its partnership with Cannes, the legendary French Film Festival.

Rich Media 52

Rich Media Native Advertising Retail Food 52

InMobi

AUGUST 30, 2016

Major publishers such as Hearst, Mashable, Refinery29, Vice, CNN, National Geographic, Food Network, Buzzfeed and many more, have already dedicated resources to creating vertical video content. Add rich media or static end cards to increase the opportunity for further user engagement and time spent on the ad unit.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s. In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

NOVEMBER 18, 2014

The consumer is in the bus in the afternoon: During this down-time, a rich media ad might allow the consumer to play with a car’s features, engage, and toy with the idea of buying a new car. A Native Ad seamlessly blends with the newsfeed and provides the right nugget-sized information bite for consumption during a hurried morning.

Marketing 52

Marketing Rich Media Food Audience 52

InMobi

JANUARY 10, 2019

Native ads, experiential playable ads, interactive rich media ads, dynamic carousel ads, high impact interstitials and a whole lot more are in a mobile marketer’s creative arsenal when they go down the in-app route. These are far from the only creative options too. Even the automobile industry is getting in on the app action.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. As one of the largest independent ad networks, Fyber works with publishers, developers, media buyers, and DSPs. From blogs to Snapchat ads, these ad formats are hard to miss!

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

JULY 3, 2023

Hosting costs — with large volumes of user-generated content, especially rich media , publishers will have to employ a hosting platform. Our exclusive library of brand-safe original videos caters to various niches such as food, parenting, home & living, fashion, entertainment, and similar.

SEO 52

SEO Rich Media Fashion Media 52

Single Grain

AUGUST 1, 2023

For example, native ads containing rich media can increase conversions by 60%. While video ads are a classic choice, use any type of media that encourages users to interact. Since this article recommends foods that increase HDL (good) cholesterol, the ad acts as a CTA for readers to make healthier food decisions.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Ad Beat

NOVEMBER 20, 2019

Videos are usually characterized by high-quality content, and since they’re part of the media mix on any website, they tend to send signals to search engines emphasizing that your platform contains rich media that’s relevant to the most common search requests in a particular domain.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Lemonads

JANUARY 8, 2021

As a general rule of thumb, younger audiences prefer rich media content like videos, while older generations are engaged by slightly older formats, such as long-form content and image ads. Once you know the types of content you’ll produce, it’s time to start developing your materials.

Affiliates 52

Affiliates Marketing Conversion Food 52

Ad Beat

JANUARY 1, 2020

For example, Pond’s, a brand well-known for their healthcare and beauty products, partnered with InMobi to develop the “world’s first face detection augmented reality rich media mobile ad” that delivers a unique, immersive brand experience to customers. .

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

APRIL 25, 2023

These are particularly good for food products and brands, like this example of Discovery ads for DoorDash : Or let’s say you have a brand ambassador program with several famous influencers as part of it. These ads are shown to users showing high-intent behavior, as determined by Google AI.

CPA 52

CPA Machine Learning Audience Conversion 52

Ad Beat

OCTOBER 30, 2019

” Additionally, they also launched two types of rich-media ban­ner ads containing: Live video feeds of customers using their VISA cards across six major international cities (including, Ho Chi Minh City, NYC and Buenos Aires). . Google Maps functionality that’d show local merchant recommendations based on user preferences. .

Finance 40

Finance Marketing Conversion Electronics 40

Lemonads

JANUARY 17, 2022

As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of rich media content. Bloggers Affiliates Bloggers may have been the first type of digital affiliate to gain a reputation for making a living off this type of marketing.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

JANUARY 23, 2023

There are different types of display ads, such as banner ads, interstitial ads, and rich media ads. You can use an image or a video to encourage the user to click on the ad and make a purchase. You can use your previous campaign result or your competitor’s current performance stats as a benchmark to elevate your success.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59