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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

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In-App Mobile Video Advertising: What You Need to Know

InMobi

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

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Super Bowl Strategies to Perfect Winning Advertising Plays

illumin

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. These purchases include, for example, foods and beverages, game-related merchandise, other apparel, decorations and televisions.

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Mobile marketing maturity: How QSR brands can bridge the gap

InMobi

According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic. Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs.

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Vertical Video - Don’t Assume I’ll Rotate My Phone For You

InMobi

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

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How Marketers Should Be Using Mobile Apps

InMobi

Here are some great examples of how brands have used in-app advertising to effectively engage with their target audiences: Wendy’s leverages in-app video advertising to stay top of mind with consumers between 18 and 49. They have seen great success from this, with video ad completion rates up to 90% and higher.