Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). Understood? I’m a brand manager for a new organic juice brand.

Brand Awareness 111

Brand Awareness ROI Click Through Rate Conversion 111

VideoWeek

JUNE 1, 2023

Based on over 300 buy-side interviews conducted in February 2023, the research suggests advertisers are becoming more conservative about where they are spending, in the face of mounting pressure to prove return on investment (ROI).

ROI 52

ROI Advertising Food Media 52

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 95

Marketing ROI Fashion eCommerce 95

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That way, you’ll still make your ROI while maximizing your revenue. For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?”

ROI 52

ROI Conversion CPC Food 52

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. But you’d be wrong. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns.

Brand Lift 110

Brand Lift Brand Awareness Food Media 110

Martech

JUNE 23, 2022

They also own or manage over 30 hotels adjacent to these iconic locations and, as if that weren’t enough, they own six luxury yachts, seven golf courses, and 89 food and beverage outlets. “We’re A leap forward in personalization and ROI. Some brands saw increases in their email ROI north of 400% within the first year.

Food 105

Food ROI Marketing Audience 105

The Ad Tech Blog

SEPTEMBER 11, 2024

For example, blue is often used by financial institutions to evoke trust and stability, while red is used by fast-food chains to stimulate appetite and excitement. This can lead to lower engagement rates and reduced return on investment (ROI) for ad campaigns. This can lead to higher engagement rates and a better ROI for ad campaigns.

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech

SEPTEMBER 26, 2023

Under budget pressure In the current economic environment, there’s pressure to cut martech spending in the belief that this will increase ROI — for example, postponing investment in a new tool or canceling some high-cost subscriptions. “It Surely not,” said Davis, “but I trust we’ve given you some actionable ideas and some food for thought.”

MarTech 122

MarTech Food ROI Marketing 122

The Ad Tech Blog

MAY 30, 2024

For instance, mice exposed to a novel environment were able to remember the location of hidden food 24 hours later, unlike those that were not exposed to novelty. Inadequate media planning can lead to missed opportunities and lower return on investment (ROI) for advertising campaigns. FAQs What is ad memory retention?

Audience 130

Audience ROI Control Group Media 130

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.”

Brand Lift 86

Brand Lift Food ROI MarTech 86

Single Grain

DECEMBER 2, 2019

We’ll show you how to implement category design later, but for now, you can get a better idea of how this strategy works by considering these famous use cases: 1) Birdseye: Frozen Foods. People all over the world preferred to eat fresh food whenever possible, so the idea of buying frozen food was a hard sell at first.

Marketing 131

Marketing Food Audience Machine Learning 131

Martech Series

FEBRUARY 15, 2023

“Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 86

Retail ROI Food MarTech 86

The Ad Tech Blog

SEPTEMBER 18, 2024

This requires careful planning, creativity, and a deep understanding of the target audience to maximize the return on investment (ROI). The mirror neuron mechanism of food consumption – A study on how mirror neurons influence food consumption behavior. This means showcasing real people using the product in everyday situations.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

Digiday

DECEMBER 1, 2022

Subject material ranged from food consumed at Super Bowl watch parties to instructions for hair extensions — and showed a potential correlation to consumers’ shopping habits across other sites. These data points might guide marketers on alternative spending options for their budgets that go beyond their business.

Marketing 92

Marketing Food Audience ROI 92

VideoWeek

MAY 3, 2023

P&G is focusing on ROI in digital Procter & Gamble kept ad spending high throughout the pandemic, so while some advertisers are still talking about raising ad spend back to pre-pandemic levels, P&G have maintained high levels of investment. And that’s a very high ROI activity.

Advertising 98

Advertising ROI Retail Media 98

Martech

SEPTEMBER 13, 2022

So how can you earn the highest ROI and maximum impact with every dollar you invest in marketing? The path to higher ROI. When my mom emailed Chewy to return dog food because her dog had passed away, they told her to donate it to a local shelter and gave her a full refund. Read next: Getting back to basics: Mark eting ROI.

Marketing 102

Marketing ROI MarTech Food 102

Martech Series

SEPTEMBER 26, 2022

Forty percent of manufacturers are looking to invest in trade promotion management (TPM) systems, and 40% are investing in a holistic tool that includes TPM, ROI and what-if scenario planning. The Enterprise Planning (EPx) Vendor Panorama builds upon the research of the POI 2022 In-Store Retail Execution Vendor Panorama.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

JUNE 10, 2022

CPG brands (usually those that offer consumer packaged goods with a short lifespan and have recognizable packaging that customers buy regularly like food, drinks, clothes, cosmetics, and more) are high in demand, they have a short life and consumers buy them on a routine basis. Digital technologies have empowered the CPG industry. .

MarTech 108

MarTech Manufacturing eCommerce Food 108

Digiday

DECEMBER 20, 2022

As a large food publisher, Taste of Home understands audience interests, preferences and passions on a granular level, beyond simply categorizing someone as a food influencer with importance prioritized based on social following alone. Leveraging influencer partnerships to drive business outcomes.

Food 81

Food Brand Lift Audience ROI 81

Martech

NOVEMBER 28, 2023

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. The presented tools and additional features, such as gamification elements, fraud detection or a mobile app, help you build long-lasting customer relationships and, ultimately, lead to improved ROI.

Machine Learning 109

Machine Learning Communications Food Entertainment 109

Martech Series

JANUARY 31, 2023

Organizations have increasingly turned to Saviynt EIC to maximize ROI, lower costs, reduce complexity, and streamline IAM processes. As one of the largest food and beverage companies in the world, we needed a partner that could overhaul our security posture with minimal disruption.

ROI 77

ROI Finance Affiliates Food 77

Martech

OCTOBER 21, 2021

One thing to consider is whether your business case calls for shorter-term ROI versus long-term flexibility. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. It turns out your stack needs both products and platforms…but which kind, and where?”. Read more here.

Marketing 112

Marketing Audience MarTech Food 112

MNTN

JANUARY 6, 2025

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

Advertising 52

Advertising Retargeting CPA Audience 52

Monetize More

MARCH 14, 2023

For advertisers, it improves the return on investment (ROI) by delivering ads to the right people at the right time, resulting in higher conversion rates and lower costs. Test and optimize your ad formats regularly to ensure maximum performance and ROI.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Martech Series

JULY 22, 2022

Most Districts reported that consumer spending moderated as higher food and gas prices diminished households’ discretionary income.”. Customer retention delivers better marketing ROI in the short- and long-run.”. In addition, selling an existing customer has a 60-70 % success rate versus a 5-20% of selling a new customer.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. This requires IT resources, but the ROI from simply setting up a cart-abandonment series will prove positive quickly. Brands in every vertical can benefit from strategic automation.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

illumin

JANUARY 30, 2019

But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad.

Advertising 63

Advertising Rich Media ROI Food 63

Single Grain

DECEMBER 16, 2019

Food and Drug Administration got involved. In the end, this combination is likely to drive a much better return on investment (ROI) than a celebrity shout-out ever will. All You Need to Know About the ROI of Influencer Marketing [infographic]. The backlash was biblical and before long, the U.S. AspireIQ (formerly Revfluence).

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Loyalty program.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech Series

NOVEMBER 3, 2022

Through the Versium-KDI partnership, KDI’s purchase behavior data for Consumer Packaged Goods (CPG), Alcoholic Beverages, Quick Service and Fast Casual Restaurants, and Food and Alcohol Delivery Services will be enriched with Versium’s demographic, business, and additional data sets.

Food 52

Food Retail Audience MarTech 52

Martech Series

DECEMBER 6, 2022

With Mode, data leaders run more efficient, higher impact data teams, increase data maturity, and maximize the Return on Investment (ROI) on the modern data stack. Mode is incredibly valuable as a full-stack, full-service platform from a data analyst all the way to an end user,” said Adam Smith, Analytics Manager, Imperfect Foods.

Food 52

Food MarTech ROI Marketing 52

MNTN

AUGUST 6, 2024

This limitation hinders accurate assessment of return on investment (ROI) , leaving advertisers without a clear understanding of how their campaigns are performing.

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. If they have a strong and loyal following, you should get a pretty good ROI. Guest posting works in a similar way.

Marketing 112

Marketing A/B Testing SEO Banner 112

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. LiveRamp Tie-up.

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. Historical data shows that the exponential surge of search witnessed every year leaves more reasons for marketers to be present on search engine result pages (SERP) to maximize their ROI.

Real Estate 52

Real Estate Entertainment Food ROI 52

Martech

NOVEMBER 15, 2023

During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. Calculate any ROI metrics. It was a big aha moment for me, so I took a photo of the slide. Measure and optimize the performance of the stack and its component pieces.

Communications 106

Communications MarTech Marketing Finance 106