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AI-powered martech news and releases: December 5

Martech

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. (

MarTech 113
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Food 107
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SEO Strategies Based on Your Business’ Unique Competitive Advantages

Single Grain

With such a large influx of information on the web, the number of SEO agencies and consultants all around the globe has increased significantly, and so has the general savviness of the average business and their marketing departments. The 3 Pillars of SEO. Align Your SEO Strategy with What You Already Know.

SEO 98
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How-to guide: Create a sustainable, high-performing SEO and content strategy

Martech

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Fortunately, organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Establish a baseline for website performance.

SEO 103
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Our pSEO Playbook: How to Get Started with Programmatic SEO

Single Grain

This method of SEO enables you to generate thousands of top-quality web pages quickly, efficiently and cost-effectively, far surpassing traditional manual efforts. ☝️ What Is Programmatic SEO (pSEO)? Yes, programmatic SEO works for exponentially scaling your traffic and conversions using AI, but there are drawbacks.

SEO 84
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Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? After crunching Google Search Console data, their in-house SEO strategist, Wilson Calil, learned that dozens of products had below-average organic click-through-rates. So they decided to test new SEO titles.

SEO 95
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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings. Dive Deeper: SEO Keyword Research Made Easy in 2019. Targeting Branded vs. SEO Keywords: Which Should You Focus On? High focus.

SEO 92