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CPG Strategy 101: Understanding the Modern Consumer Journey

Digital Remedy

And 70% of consumer food and product manufacturers indicated this year to be more stressful than the past 5 years. Despite CPG products like food and household items remaining in high demand, consumers are finding ways to scale back on consumption. Supply Chain Concerns Continue The war for shelf space is on.

Food 105
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Search and Social Innovations List [November 2022]

Basis

While technically announced a few months ago at the Search On event, more details are becoming available around new ad products that let you search for food near you through Google Lens, translate text on complex backgrounds, shop through AR, and search and explore neighborhoods in Google Maps. Best Practices for Advertising on Reddit [:08].

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Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy

Digiday

million so far this year on advertising efforts. Drapeau declined to share how the budget was split between the social media platforms. In September 2022, the brand allocated 11% of its monthly social advertising budget on TikTok (none in 2021), 65% on Facebook (45% in 2021) and 24% on Instagram (29% in 2021), per Pathmatics data.

Media 69
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This Ad is Clearly Not Meant For Me…

MNTN

So, social media has empowered brands to get in front of audiences, no matter the time of year or what the occasion—sounds great, right? But it seems some social advertising standards have been slipping as of late, leaving a number of brands and consumers scratching their heads. In theory, yes.

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Communicating martech’s value in a slowing economy

Martech

During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. Advertising. It was a big aha moment for me, so I took a photo of the slide. When it comes to communicating marketing performance outside of marketing, less is more.

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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

After all, would you really want private messages from your local supermarket about offers on food going out of date soon? Social advertising will continue to be huge, but only on the right networks. Spend on marketing through social media continues to rise by huge amounts each year. Be careful though. Agile Marketing.

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Easiest Way To Learn About TikTok Ads Library

AdvertiseMint

Suppose you own a food business and aim to target US-based accounts for your newly launched product. Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level! AdvertiseMint, the premier social advertising agency , can assist you.