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5 Health & Wellness Marketing Strategies for 2025

Digital Remedy

Strategy 5: Foot Traffic Attribution Measuring physical visits to wellness-related locations through foot traffic attribution is crucial in linking digital ad impressions to in-store visits. Ready to reach your target audience(s) in this dynamic industry?

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4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

PrograMetrix

Location-based targeting: Location-based ad targeting tactics—including location retargeting, location-based interest segments, and foot traffic attribution—will also continue to play an important role in ad campaigns, since location data is registered through real-world signals rather than third-party cookies.

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