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In 2024, understanding how to effectively market in this sector is crucial. Recent trends such as the rise of home health, biomonitoring through wearables, and the demand for personalized health solutions have significant implications for digital marketing strategies. The health and wellness industry is rapidly evolving.
See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People “I believe this shift is good, and necessary, for the advertising industry,” Jonathan Stringfield, VP and global head of business marketing at Activision Blizzard, recently wrote in a column for AdExchanger.
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