article thumbnail

4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)

PrograMetrix

First-party data will likely become the best way to run retargeting -style digital ad campaigns going forward. First-party data: First-party data will be as important as ever, and we will likely see email logins become more ubiquitous across the web as visitors stop being tracked through third-party cookies.

Cookies 52