The Ad Tech Blog

MARCH 20, 2024

Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. This automated classification helps respect user privacy by ensuring that only necessary data is processed and stored, complying with the GDPR’s data minimization principle.

GDPR 130

GDPR Machine Learning 130

The Ad Tech Blog

MARCH 19, 2024

The common GDPR compliance challenges for tech startups revolve around the complexity of requirements, data management, and ensuring privacy by design. How can startups interpret GDPR requirements accurately? What strategies can startups use to implement GDPR-compliant data practices?

GDPR 130

GDPR 130

The Ad Tech Blog

MARCH 18, 2024

IT managers can implement AI-driven security systems to ensure data protection and meet GDPR obligations. By analyzing data patterns, AI can also predict and prevent potential breaches, ensuring compliance with GDPR data protection requirements. What specific AI tools can startups implement for GDPR compliance?

GDPR 130

GDPR Machine Learning 130

Adweek

JUNE 22, 2023

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

GDPR 130

GDPR Ad Targeting Advertising 130

Martech Series

MARCH 6, 2023

AI-integrated marketing platform recognized for maintaining the highest standards of data privacy MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, announced it has received the General Data Protection Regulation (GDPR) validation from TrustArc Inc.

GDPR 94

GDPR MarTech Marketing 94

AdExchanger

JANUARY 17, 2023

The post Apple Versus GDPR; Netflix Bulls Versus Netflix Bears appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Sorcery Is This The CNIL, France’s data protection authority, has been busy lately. The agency fined TikTok.

GDPR 98

GDPR Agency Ad Exchange 98

Adweek

JUNE 15, 2022

The challenge With Apple's iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry.

GDPR 246

GDPR Cookies Advertising 246

AdExchanger

JULY 5, 2023

But there is another motivating The post GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like ‘You’re Out’ European data privacy laws mainly deal with privacy.

GDPR 98

GDPR Ad Server Ad Exchange Ad Tech 98

AdExchanger

NOVEMBER 18, 2024

Because there’s a lot out there that publishers can’t control: the Chrome cookie saga, Apple’s ATT, Intelligent Tracking Prevention on Safari, GDPR, state privacy laws – and that’s just for […] The post How Gen AI Is Helping The New York Times Control Its Own Destiny appeared first on AdExchanger. It wants to be self-sufficient.

GDPR 98

GDPR Cookies Advertising 98

Martech

JULY 1, 2024

Meta has made its fortune with targeted advertising, something that is essentially illegal under the GDPR. Last Monday, regulators found Apple’s app store in violation of competitiveness laws. Why we care. Regulators have been voicing doubts about the company’s pay or consent model from the day it was introduced.

Marketing 115

Marketing GDPR MarTech Advertising 115

VideoWeek

OCTOBER 8, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

GDPR 64

GDPR Ad Tech Advertising Media 64

Martech

AUGUST 8, 2024

This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA. Consumr.ai’s Audience in Motion helps brands predict audience movements using deterministic data. Marketeam.ai’s Maya is an AI Brand Analyst designed to analyze real-time data on brand and market trends.

MarTech 115

MarTech Electronics GDPR Audience 115

Ad Tech Daily

MARCH 6, 2025

London, UK Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industrys first attention measurement model specifically designed for childrens advertising.

GDPR 52

GDPR Media Advertising Ad Tech 52

AdExchanger

JULY 9, 2024

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control. The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland appeared first on AdExchanger.

GDPR 106

GDPR Ad Tech 106

Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

GDPR 131

GDPR MarTech Advertising 131

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway. Why we care. The reaction of marketers to this news might be mixed. On the other hand, brands will expect user data to be collected, managed and activated responsibly.

GDPR 145

GDPR Advertising Media MarTech 145

The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data. Why is user privacy important in mobile advertising?

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Martech

NOVEMBER 14, 2024

Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA. I’ve observed that companies that succeed in this area often implement cross-functional teams dedicated to customer experience, ensuring that insights are shared and acted upon throughout the organization.

Machine Learning 127

Machine Learning Click Through Rate A/B Testing Conversion Rate 127

AdExchanger

DECEMBER 16, 2022

In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch. The post Why This European Identity Company Deleted All Of Its Data And Started Over appeared first on AdExchanger.

GDPR 110

GDPR 110

Martech

JULY 30, 2024

Privacy-first strategies and transparent data practices build customer trust, ensuring compliance with regulations like GDPR and CCPA. For example, businesses earn an average of $5.78 for every $1 spent on influencer marketing, according to the Digital Marketing Institute. Data privacy and security are also paramount.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

AdExchanger

MAY 29, 2023

billion GDPR fine against Meta in Europe The post If ChatGPT Had Written This Article, The Prompt Would Have Been: ‘Write Me A Story About All The Recent Privacy News (Because I Need A Nap)’ appeared first on AdExchanger.

GDPR 104

GDPR 104

Martech

APRIL 3, 2023

One fundamental challenge for large language models like ChatGPT is that under European law, specifically the GDPR , there are only six lawful bases for processing personal data at all (data that can be used directly to identify an individual or indirectly to identify an individual in combination with other information). Data erasure.

GDPR 142

GDPR MarTech Marketing 142

The Ad Tech Blog

JULY 7, 2024

Regulatory frameworks like GDPR and CCPA. Regulations like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ) mandate that businesses must obtain clear and informed consent from users. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

Ad Monsters

MARCH 5, 2025

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. These choices are then recorded, stored, and enforced as required by regulations like the GDPR and CCPA.

GDPR 66

GDPR Communications MarTech Marketing 66

Martech

AUGUST 20, 2024

Regulatory compliance: Better data management and enrichment processes can make it easier to ensure data accuracy and comply with privacy laws like GDPR. Integrating and supplementing that data can solve that. How to tell if your marketing team has the data it needs Start by looking at your use cases. What don’t you have?

GDPR 102

GDPR Marketing MarTech Audience 102

Playwire

JANUARY 9, 2025

Common challenges in managing Prebid analytics include handling large volumes of data, integrating analytics across multiple platforms, mitigating performance impacts, and ensuring compliance with privacy regulations like GDPR and CCPA.

Header Bidding 52

Header Bidding GDPR 52

Digiday

MAY 24, 2023

As of today (May 25), the General Data Protection Regulation has been in force for five years across the European Union. A period in which the data privacy law has been lightly enforced by regulators, left ad execs confused over what is and isn’t permissible and overshadowed by platforms.

GDPR 89

GDPR Marketing Media 89

Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. .” Dig deeper: Oracle enhances its Unity CDP offering Oracle’s decision means opportunities for adtech Of course, one consequence of the shutdown is that a lot of Oracle Advertising customers have been looking for alternatives.

Advertising 115

Advertising Cookies GDPR Fashion 115

AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.

GDPR 110

GDPR Marketing Audience 110

AdExchanger

MAY 22, 2023

Plus: Meta just broke the record for the biggest GDPR fine ever. Streaming services are increasing both their subscription prices and ad loads. The post Streamers Need To Bank On More Than Just Ads – As They Add More Ads appeared first on AdExchanger.

GDPR 98

GDPR Ad Exchange 98

Martech

JUNE 13, 2024

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

GDPR 117

GDPR MarTech Advertising 117

Martech

AUGUST 12, 2024

This holistic view enables marketers to understand customer behavior and preferences better. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This builds trust and enhances the quality of insights derived from the data.

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

OCTOBER 14, 2021

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. If you don’t meet the customer’s terms, legal or otherwise, they are likely to drop you. Click here to download!

GDPR 145

GDPR MarTech Marketing 145

Digital Remedy

OCTOBER 31, 2024

Regulations like GDPR and CCPA are all about giving people control over their personal information, and if advertisers don’t follow the rules, things can go south quickly. Wrath: Upsetting your consumers by not adhering to privacy policies.

Marketing 99

Marketing GDPR Audience Brand Awareness 99

The Ad Tech Blog

MARCH 25, 2024

This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent. Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. What risks come with inadequate data protection?

Advertising 130

Advertising GDPR Ad Targeting Audience 130

AdExchanger

MAY 4, 2023

When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high. Last week, our managing editor, Allison Schiff, The post The Big Story: Wait For Consent appeared first on AdExchanger.

GDPR 93

GDPR Ad Tech 93

The Ad Tech Blog

JUNE 8, 2024

Regulatory Landscape Regulations such as the GDPR (General Data Protection Regulation) in Europe and CCPA (California Consumer Privacy Act) in the United States set standards for data privacy that directly impact AI in advertising. Are there specific regulations governing ethical AI in advertising?

Advertising 130

Advertising GDPR Education Marketing 130