The Ad Tech Blog

MARCH 20, 2024

Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. This automated classification helps respect user privacy by ensuring that only necessary data is processed and stored, complying with the GDPR’s data minimization principle.

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The Ad Tech Blog

MARCH 19, 2024

The common GDPR compliance challenges for tech startups revolve around the complexity of requirements, data management, and ensuring privacy by design. How can startups interpret GDPR requirements accurately? What strategies can startups use to implement GDPR-compliant data practices?

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The Ad Tech Blog

MARCH 18, 2024

IT managers can implement AI-driven security systems to ensure data protection and meet GDPR obligations. By analyzing data patterns, AI can also predict and prevent potential breaches, ensuring compliance with GDPR data protection requirements. What specific AI tools can startups implement for GDPR compliance?

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Martech

MAY 11, 2023

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

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Adweek

JUNE 22, 2023

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

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Adweek

JUNE 15, 2022

The challenge With Apple's iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry.

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AdExchanger

JULY 5, 2023

But there is another motivating The post GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like ‘You’re Out’ European data privacy laws mainly deal with privacy.

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Digiday

MAY 25, 2023

Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. Such a high-profile player in the sector being hit with a €1.2 billion ($1.3 underlines the fact that every ad tech operator must make compliance with such laws their top priority.

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VideoWeek

OCTOBER 8, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

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AdExchanger

JULY 9, 2024

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control. The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland appeared first on AdExchanger.

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Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway. Why we care. The reaction of marketers to this news might be mixed. On the other hand, brands will expect user data to be collected, managed and activated responsibly.

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Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). GDPR can levy fines of up to 4% of annual revenue and they mean it: Google, British Airways, H&M and Marriott are among the companies hit with fines of $10 million or more. Only 15% of California companies are compliant.

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The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data. Why is user privacy important in mobile advertising?

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AdExchanger

DECEMBER 16, 2022

In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch. The post Why This European Identity Company Deleted All Of Its Data And Started Over appeared first on AdExchanger.

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Martech

JUNE 13, 2024

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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AdExchanger

MAY 29, 2023

billion GDPR fine against Meta in Europe The post If ChatGPT Had Written This Article, The Prompt Would Have Been: ‘Write Me A Story About All The Recent Privacy News (Because I Need A Nap)’ appeared first on AdExchanger.

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Martech

APRIL 3, 2023

One fundamental challenge for large language models like ChatGPT is that under European law, specifically the GDPR , there are only six lawful bases for processing personal data at all (data that can be used directly to identify an individual or indirectly to identify an individual in combination with other information). Data erasure.

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The Ad Tech Blog

JULY 7, 2024

Regulatory frameworks like GDPR and CCPA. Regulations like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ) mandate that businesses must obtain clear and informed consent from users. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

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VideoWeek

JUNE 12, 2024

Oracle Advertising was hurt by privacy moves within the industry, such as the introduction of the General Data Protection Regulation (GDPR) in Europe, and Facebook shutting off access to third-party data providers following the Cambridge Analytica scandal. The strain of the former was seen last year, with the shuttering of AddThis.

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AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.

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AdExchanger

MAY 22, 2023

Plus: Meta just broke the record for the biggest GDPR fine ever. Streaming services are increasing both their subscription prices and ad loads. The post Streamers Need To Bank On More Than Just Ads – As They Add More Ads appeared first on AdExchanger.

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TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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Martech

OCTOBER 14, 2021

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. If you don’t meet the customer’s terms, legal or otherwise, they are likely to drop you. Click here to download!

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AdExchanger

MAY 4, 2023

When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high. Last week, our managing editor, Allison Schiff, The post The Big Story: Wait For Consent appeared first on AdExchanger.

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The Ad Tech Blog

MARCH 25, 2024

This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent. Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. What risks come with inadequate data protection?

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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The Ad Tech Blog

JUNE 8, 2024

Regulatory Landscape Regulations such as the GDPR (General Data Protection Regulation) in Europe and CCPA (California Consumer Privacy Act) in the United States set standards for data privacy that directly impact AI in advertising. Are there specific regulations governing ethical AI in advertising?

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AdExchanger

MARCH 7, 2024

As In, “The ClusterFu…” IAB Europe’s Transparency & Consent Framework, a mechanism for collecting (ostensibly compliant) consent under GDPR, has ping-ponged through European courts for more than two years. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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The Ad Tech Blog

JANUARY 31, 2024

Ethical Considerations in Ad Fraud Detection GDPR While innovations in ad fraud detection are essential, they must be balanced against the need to respect user privacy. The General Data Protection Regulation (GDPR) provides a framework for balancing these needs, ensuring that user data is handled responsibly in the pursuit of fraud detection.

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VideoWeek

MAY 16, 2023

The IAB has been reworking the framework partly in response to an ongoing legal battle over the TCF’s compatibility with the EU’s General Data Protection Regulation (GDPR). A number of DPA rulings, as well as GDPR guidelines released by authorities including the UK’s ICO, made it clear that this wasn’t the case.

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Martech

JULY 1, 2024

Meta has made its fortune with targeted advertising, something that is essentially illegal under the GDPR. Last Monday, regulators found Apple’s app store in violation of competitiveness laws. Why we care. Regulators have been voicing doubts about the company’s pay or consent model from the day it was introduced.

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Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions. To respond to.

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Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

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Exchange Wire

FEBRUARY 15, 2023

GDPR and subsequent privacy-focused legislation have sent [.] If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). The post What the Pivot to Privacy has Meant for Mobile appeared first on ExchangeWire.com.

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AdPushup

FEBRUARY 20, 2023

GDPR and CCPA laws require organizations to obtain explicit user consent for data collection and processing. Today, we’re here to talk about the Consent Management Platforms and why you should pay attention to them. As we enter an era of increased data regulation and consumer awareness, businesses must take data privacy seriously.

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