Relevant-Digital

DECEMBER 7, 2023

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've witnessed significant innovations and transformative shifts, including header bidding, the implementation of GDPR, and the rise of AI in the industry.

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Brid.tv

AUGUST 23, 2022

They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. SpringServe mainly trades inventory through header bidding, but direct deals are also available. Video Platform Features. SpringServe.

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Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

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Monetize More

APRIL 21, 2023

Header bidding needs to be implemented, tested, and optimized. GDPR -On this screen, we’ll show you whether you are GDPR compliant or not. Ads could be delivering a sub-par performance. New optimization techniques need to be tested out. New ad networks need to be integrated. Fill rates need to be optimized.

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Brid.tv

APRIL 19, 2024

Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. In addition, TargetVideo also offers in-build header bidding analytics through our lightweight HTML5 Video Player. Boost ad viewability with a sticky, non-intrusive ad unit.

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InMobi

FEBRUARY 5, 2020

New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. 3) Standardizing Header Bidding for DSPs On the publisher side, in-app header bidding is slowly becoming the norm.

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Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Currencies : Real-time currency conversions.

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YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. An exciting aspect of Header Bidding auctions is that the actual wait time may not always reach the maximum set, such as 2500 ms.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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YieldBird

FEBRUARY 27, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

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Smart-Hub

JULY 29, 2024

Besides, it is important to keep in mind that the modern AdTech industry offers an entire set of integration options, like header bidding, OpenRTB, and so on. Otherwise, if it is limited, for example, only to header bidding, you will have fewer opportunities to drive media trading income.

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Adtelligent

OCTOBER 6, 2021

DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. Programmatic monetization strategies.

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Clearcode

JULY 13, 2023

The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting. However, they are responsible for different processes. Table Of Contents What Is a Supply-Side Platform (SSP)? What Is an Ad Exchange?

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Adtelligent

JULY 1, 2020

Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite. How to work with multiple IDs is a question.

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Digital Turbine

SEPTEMBER 28, 2023

Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. Since the beginning of the GDPR era, the publisher’s credo was “the later you move, the less you lose.”

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Brid.tv

JULY 9, 2023

PubMatic Key Features: Extensive premium ad inventory Open-source header bidding Ad and inventory quality tools DMP integrations Built-in ad fraud protection tools Advanced analytical tools 4. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

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PubMatic

APRIL 25, 2024

The industry has been experiencing, anticipating and slowly preparing for it since the introduction of GDPR, when data privacy became central to digital advertising strategies. But signal loss is nothing new.

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Automatad Inc.

NOVEMBER 23, 2023

Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.

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InMobi

OCTOBER 26, 2023

Here are a few of the immediate takeaways: The Bidding vs. Waterfall Battle Among the many hot topics, a key focus was header bidding versus waterfall. As the industry prepares for Google to move to a bidding-only model on AdMob, there is a sense of uncertainty among publishers regarding the impact on revenue.

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InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. companies already have adopted much more transparent data policies and easier opt-outs in response to the requirements of GDPR. Note: This is the fourth in our series on top trends for 2019.

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Monetize More

JANUARY 18, 2023

Programmatic Advertising Trends for 2023 Increased focus on privacy and data security : As privacy concerns continue to grow, brands and advertisers will place a greater emphasis on data security and compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers video header bidding, which is highly sought-after by larger publishers. Netflix choosing Xandr only further highlights the platform’s quality and scale.

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AdExchanger

APRIL 27, 2023

Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.

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Monetize More

OCTOBER 18, 2022

OpenX integrates seamlessly with most ad servers, video players and header bidding. You can also integrate the OpenX prebid adapter to increase demand within video header bidding. They’ve also enabled video header bidding which can help you increase competition and drive the most revenue from each impression.

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AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

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InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Clearcode

MARCH 21, 2023

Header bidding adapter: Providing publishers with a header bidding (e.g. The Advantages of Building an Ad Network Data ownership : Having ownership over the data can make it easier for you and your clients to comply with data protection and privacy regulations, such as the General Data Protection Regulation (GDPR).

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. As you can see, the bidder ix or Index Exchange won the bid at a $0.61 This ad unit was also running a header bidding auction. CPM and served a 300×250 ad within the ad unit.

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Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

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Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Google Analytics might be violating the GDPR according to the Austrian DSB. Does Google Analytics Violate GDPR? violate the GDPR. tech giant.

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Digiday

JULY 17, 2022

Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.

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Digiday

JUNE 8, 2022

Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. However, they still require consent under the EU’s GDPR. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. European users can opt-out under GDPR, but the tech giant would not confirm whether the option would be offered to Australians in the future. “I

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Automatad Inc.

APRIL 6, 2022

This presumably avoids legal complications under specific privacy regulations such as the GDPR. The Ozone Project offers a managed service for smaller publishers that ensures that any unsold inventory from direct deals is managed holistically through auctions happening on header bidding and Google ad exchange. AdTech Trends.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction.

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