YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. An exciting aspect of Header Bidding auctions is that the actual wait time may not always reach the maximum set, such as 2500 ms.

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Header Bidding A/B Testing Impressions Viewability 52

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The ad exchange holds a real-time auction for each ad impression. What Is an Ad Exchange?

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Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad networks are also used similarly, but it serves as a mediator that offers advertisers previously unsold impressions from different sources.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

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Advertising Marketing Ad Tech Demand Side Platform 105

Monetize More

JANUARY 18, 2023

Real-time bidding (RTB) RTB is an integral ingredient within the programmatic industry. Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. Making data-driven decisions removes the guesswork advertisers had before programmatic trading existed.

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand. Here, the ad exchange acts as a marketplace where advertisers engage in real-time bidding (RTB).

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Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. With RTB, ad impressions are auctioned off in real-time.

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Ad network Ad Exchange Demand Side Platform Impressions 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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Automatad Inc.

APRIL 6, 2022

This presumably avoids legal complications under specific privacy regulations such as the GDPR. On the other hand, sellers can use historical auction data to understand how each of their inventories appears attractive to buyers and package their impressions accordingly to generate increased ad yield and bid frequency. .

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Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. OpenX integrates seamlessly with most ad servers, video players and header bidding. Find out more about Xandr here.

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Ad network Video Ads Ad Server Header Bidding 52

Clearcode

APRIL 26, 2022

The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

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InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Header Bidding Click Through Rate A/B Testing Ad network 40

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers video header bidding, which is highly sought-after by larger publishers.

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Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. In the LiveIntent Exchange, 100% of impressions have nonID associated with them. What kind of data does it use to identify users?

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Clearcode

MARCH 21, 2023

An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. Header bidding adapter: Providing publishers with a header bidding (e.g.

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YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Adnuntius, TTD Open Path, etc.)

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