Digiday

JULY 17, 2022

Under fire from regulatory authorities in multiple geographies, the internet’s biggest names such as Alphabet, Amazon, Apple, and Meta are now posed with more profound challenges than the private markets have ever dealt them. We have experience with the same remedies in other exchange markets.

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Brid.tv

APRIL 19, 2024

Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. Knowing which ad formats are most relevant will help you ensure whether the ad inventory you’re offering is sought-after on the market. This allows you to maintain a competitive edge.

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InMobi

FEBRUARY 5, 2020

New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. These laws will likely end up strengthening the position that current leaders have in the market.

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Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Our one-line ad code for the header-bidding implementation is here to the rescue!

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YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. An exciting aspect of Header Bidding auctions is that the actual wait time may not always reach the maximum set, such as 2500 ms.

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Brid.tv

NOVEMBER 22, 2022

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support.

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. It relies on the rules outlined by both marketers and publishers and requires the involvement of ad servers. How does ad serving work? SmartHub's Features Have No Limits!

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. to reach $14.2 billion in 2020.

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Adtelligent

JULY 1, 2020

Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Moreover, according to eMarketer, spending on identity solutions among US marketers will grow from $900 million in 2018 to $2.6 And, advertisers and marketing agencies are reverting to CRM databases based on first-party data.

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Clearcode

JULY 13, 2023

The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting. SSPs also provide valuable data about ads, user behavior, and market trends. However, they are responsible for different processes.

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PubMatic

APRIL 25, 2024

The industry has been experiencing, anticipating and slowly preparing for it since the introduction of GDPR, when data privacy became central to digital advertising strategies. But signal loss is nothing new.

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Digital Turbine

SEPTEMBER 28, 2023

Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. Since the beginning of the GDPR era, the publisher’s credo was “the later you move, the less you lose.”

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Brid.tv

JULY 9, 2023

Google ADX Google ADX remains one of the largest ad exchanges in the current market. It is a programmatic platform that offers real-time bidding, various targeting options, ad quality, and control and is integrated with Google Ad Manager. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

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InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

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Automatad Inc.

APRIL 6, 2022

This comes after Google made several commitments to the UK’s Competition and Markets Authority following a probe into the tech giant related to anti-competitive allegations. However, users in the EU and other regional markets can only enter the trials by opting in. Subscribe to our weekly roundup. AdTech Trends. Moments That Matter.

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Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

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AdExchanger

JUNE 3, 2024

The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third parties.

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InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Monetize More

OCTOBER 18, 2022

In 2021 alone, revenue from video marketing reached over $27 billion. OpenX integrates seamlessly with most ad servers, video players and header bidding. You can also integrate the OpenX prebid adapter to increase demand within video header bidding. It’s no wonder why more advertisers are embracing video.

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Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

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VideoWeek

SEPTEMBER 13, 2024

The deals vary in structure depending on the talent, according to people familiar with the conversations, ranging from zero payment with marketing support to large sums of money. European users can opt-out under GDPR, but the tech giant would not confirm whether the option would be offered to Australians in the future. “I

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Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. has already been tested in North America but has failed to gain traction in the European market.

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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VideoWeek

OCTOBER 25, 2024

It started hosting music videos in some of its markets earlier this year, and is continuing to expand into new territories. LiveIntent Cuts Staff Following Acquisition by Zeta Global LiveIntent, an email marketing company, has laid off 35 staff following its acquisition by Zeta Global, according to Adweek. percent YoY.

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YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0

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