Digiday

JULY 17, 2022

Over the last decade, digital advertising has come to account for the single-biggest channel for advertisers to invest media budgets with Google easily the largest player in that field. billion purchase DoubleClick ) to become the most powerful outfit in media. [link] — Dina Srinivasan (@DinaSrinivasan) July 8, 2022.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. By doing so, you can start earning on media trading promptly, but there are still several things to keep in mind. SmartHub’s list of integration options includes OpenRTB 2.5,

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Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Strategies for DTC: Personalization and Media Buying.

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Adtelligent

OCTOBER 6, 2021

To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. The header bidding can be done via header bidding wrappers.

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Clearcode

JULY 13, 2023

The key features of an SSP are header bidding, budgeting, frequency capping, ad targeting, macro support and override, inventory and campaign management and optimization, and reporting. The whole process is conducted via real-time bidding (RTB). A detailed look at how real-time bidding (RTB) works. What Is an Ad Exchange?

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AdExchanger

JUNE 3, 2024

The UK-based media holding company – which counts over 200 pubs in its portfolio, including Tom’s Guide, Marie Claire, PC Gamer […] The post How Future Plans To Elevate Publisher-Provided Ad Tech appeared first on AdExchanger. The track record of publishers branching out into ad tech is mixed.

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Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. It resulted in online media evolving into premium and remnant ad inventories. Which created the term programmatic to categorize the industry.

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Brid.tv

JULY 9, 2023

PubMatic Key Features: Extensive premium ad inventory Open-source header bidding Ad and inventory quality tools DMP integrations Built-in ad fraud protection tools Advanced analytical tools 4. SpringServe mainly trades inventory through header bidding , but direct deals are also available.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

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InMobi

DECEMBER 17, 2018

Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. Mobile operators know this, which is why deals like InMobi’s recent acquisition of Pinsight Media may well be a harbinger of changes to come in that industry.

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Monetize More

OCTOBER 18, 2022

Get access to global demand with media buyers in over 200 countries, often spending 4x the average media spend and 45+ video first DSPs with over 2 billion daily bids. OpenX integrates seamlessly with most ad servers, video players and header bidding. Unruly Media. Verizon Media (Formerly known as Oath).

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Automatad Inc.

APRIL 6, 2022

This presumably avoids legal complications under specific privacy regulations such as the GDPR. The Ozone Project offers a managed service for smaller publishers that ensures that any unsold inventory from direct deals is managed holistically through auctions happening on header bidding and Google ad exchange. AdTech Trends.

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

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Clearcode

MARCH 21, 2023

Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising. Header bidding adapter: Providing publishers with a header bidding (e.g. Prebid) adapter to access more demand.

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Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. The DSP allows for activation and measurement across multiple media channels. It later changed the name to Verizon Media Group.

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VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. This allows media owners to manage inventory through a variety of third-party SSP partners, and optimise yield through a unified auction. “As

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. DSPs provide advertisers with a single interface to manage their advertising campaigns across multiple channels, including display, video, mobile, and social media.

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Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, Buyers can buy against these labels through their partnered DSPs using existing Prebid’s header bidding integrations for OpenRTB. Some big names include Vox Media LLC, BDG, and Buzzfeed’s Complex Networks. Unified ID 2.0

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Clearcode

APRIL 26, 2022

The main media-buying processes. Next up we’ll take a look at the media-buying process. The first ever ad server was invented by a company called FocaLink Media Services in 1995. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Adnuntius, TTD Open Path, etc.) So we also look to increase revenues.

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