Brid.tv

MARCH 12, 2025

This approach allows you to serve more ads without manually negotiating for each ad placement, which is particularly efficient for small to mid-sized publishers. In addition, consider adopting the header bidding model. Additionally, global mobile ad spend surpassed $400 billion last year.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. Programmatic video ad spending is expected to grow to $62.96 IAB’s TCF and GDPR Compliance.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Table of Contents.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the commercial side there is consolidation of ad networks and increasing server costs. On the monetization front, in-app advertising remains ascendant.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Digiday

JUNE 8, 2022

Probabilistic data: IP address, browser activity, device data, third-party cookies, large data sets of consented traffic, timestamps and, in some cases, user agents (optional), mobile ad IDs (if available in-app) and CTV device identifiers (if available). However, they still require consent under the EU’s GDPR. How does it work?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69