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What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. HeaderBidding Support. Headerbidding is by far the most efficient method of trading ad space. Google AdMob 2.
They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use headerbidding to sell the rest. Yahoo Ad Tech (Formerly Verizon Media). SpringServe mainly trades inventory through headerbidding, but direct deals are also available.
What to Look for in an App Monetization Platform Variety of Ad Formats HeaderBidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. HeaderBidding Support. That is particularly true for video headerbidding since publishers can use it to achieve CPMs in the dozens.
PubMatic Key Features: Extensive premium ad inventory Open-source headerbidding Ad and inventory quality tools DMP integrations Built-in ad fraud protection tools Advanced analytical tools 4. SpringServe mainly trades inventory through headerbidding , but direct deals are also available.
This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance. The platform supports various video units, including instream and outstream ads, richmedia ads , and in-banner video ads, so you’ll get plenty of options.
OpenX integrates seamlessly with most ad servers, video players and headerbidding. You can also integrate the OpenX prebid adapter to increase demand within video headerbidding. They’ve also enabled video headerbidding which can help you increase competition and drive the most revenue from each impression.
The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction.
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