Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar.

Marketing 104

Marketing Healthcare GDPR MarTech 104

Martech Series

JUNE 15, 2022

Financial and healthcare matters, legal information, military secrets and other critically private data must be protected across industries. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. Kay, CEO of Zerify.

Communications 85

Communications Healthcare GDPR MarTech 85

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Data onboarding.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Product overview. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

OCTOBER 21, 2021

Call data privacy continues to be a priority, particularly for businesses in the healthcare and financial services markets, which must comply with HIPAA and HITECH regulations. Martech ecosystem integration. appeared first on MarTech. Access to these APIs may or may not be included in base pricing. Click here to download!

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Click here to download! Product overview.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Martech Series

JUNE 21, 2022

New partners include: Talus Solutions – a Vizient GPO Company and provider of world-class cybersecurity services to healthcare and enterprise organizations. IAM Experts – a pan-European specialized consultancy, focused entirely on Identity Access Management and GDPR. Industry Analyst Recognition.

Entertainment 96

Entertainment Healthcare GDPR MarTech 96

Martech

MARCH 14, 2024

This means implementing stronger cybersecurity measures for sensitive data, following regulations like GDPR and transparently communicating these practices to customers. Get MarTech! The post How to protect customer trust when using AI appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Communications 124

Communications Healthcare GDPR MarTech 124

Martech

OCTOBER 10, 2023

GDPR and CCPA for consumer data privacy), and industry standards and regulations (e.g. HIPAA for healthcare), helping organizations mitigate risks and adhere to their ethical standards. Get MarTech! The post The role of governance: Successful customer journey operations appeared first on MarTech. Improved compliance.

Communications 119

Communications Healthcare GDPR MarTech 119

Martech Series

OCTOBER 18, 2022

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. Commonwealth Care Alliance: Based in Boston , Commonwealth Care Alliance® (CCA) is focused on healthcare breakthroughs that fill important gaps in care. 2022 Talend Data Masters Award Winners: NORAM.

Healthcare 75

Healthcare GDPR Finance MarTech 75

Martech Series

JUNE 15, 2022

With global brands adopting Adobe Analytics, Adobe also introduced a new service to seamlessly transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Seamless Adoption of Adobe Analytics.

Media 83

Media Retail Healthcare GDPR 83

Martech

DECEMBER 7, 2021

Security + Legal – You’re already familiar with the trend toward growing data privacy regulations such as GDPR for Europe, CCPA in California, and HIPAA for healthcare. The post How to align your tech stack with your organization appeared first on MarTech.

ROI 101

ROI Healthcare Communications GDPR 101

Martech Series

AUGUST 3, 2022

For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in a business’ own instance of Google Cloud, as a single tenant. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). The least: Healthcare Services (0%) and Education (8%). The post Only 11% of US businesses fully comply with CCPA privacy law appeared first on MarTech. Only 15% of California companies are compliant. Why we care.

GDPR 145

GDPR Healthcare Education MarTech 145

Martech Series

SEPTEMBER 6, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. ValidSoft’s EuroPriSe privacy seals ensure 100% compliance with EU GDPR and other leading Data Protection and Data Privacy laws like HIPAA, Digital Identity Guidelines, Vectors of Trust, Federal Identity Program Guidelines, etc.

Healthcare 80

Healthcare GDPR Conversion MarTech 80

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. The CDP often automates the distribution of marketer-created customer segments on a user-defined schedule to external martech systems such as marketing automation platforms , email service providers (ESPs), or web content management systems for campaign execution.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech

JANUARY 27, 2023

Martech bulls have clung to this realization as a justification for going further in their bids to move from buyer personas to buyer dossiers. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. A GDPR violator may face a fine as high as €20 million (~$21.7 Common privacy law provisions.

GDPR 137

GDPR Marketing Pharmaceuticals Healthcare 137

Martech

MARCH 18, 2025

As with many applications on the martech stack, the power of call analytics platforms is in the data. Third-party software integration Integrating call analytics platform data into martech and adtech software systems is essential to create a unified view of customers and prospects. Most vendors comply with GDPR and U.S.

Machine Learning 73

Machine Learning GDPR Conversion Healthcare 73