Martech

JANUARY 27, 2023

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

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GDPR Marketing Pharmaceuticals Healthcare 137

Martech

OCTOBER 21, 2021

The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes.

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

Single Grain

MAY 22, 2023

By properly gathering and preparing data, you can ensure that you comply with relevant laws and regulations such as GDPR and CCPA to protect the privacy of your customers. For example, if you’re in the healthcare industry, you may want to partner with a vendor that specializes in AI technologies specifically for healthcare.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Single Grain

JUNE 5, 2023

Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending. Statista ) Related Content: Audio SEO: The Complete Guide to Ranking Your Podcast Successfully Mobile Advertising Statistics Mobile digital advertising spend amounted to nearly $50 billion in 2022. billion internet users. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Martech

MARCH 18, 2025

Many vendors have native integrations for SEO, performance advertising, DSP, CRM and marketing automation systems. Data privacy compliance Call data privacy is a priority, particularly for vendors selling to healthcare and financial services businesses that must comply with regulations like HIPAA, HITECH and GDPR.

Machine Learning 78

Machine Learning GDPR Conversion Healthcare 78

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. Herein lies the opportunity.

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Marketing First-Party Cookies SEO Audience 126