Brid.tv

MARCH 12, 2025

With programmatic, you can serve more ads and also secure higher ad yield from each impression. Boost Engagement: Leverage Interactive Features The longer users stay and interact with content, the higher the chances of ad impressions and completions. And how do you boost video engagement ?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

Shipping 128

Shipping Fashion Conversion Retail 128

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Monetize More

FEBRUARY 26, 2023

CPM stands for “Cost Per Mile” or cost per 1000 impressions. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions. There’s no concern regarding CTR.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Ad Monsters

MAY 13, 2024

GDPR, CCPA, et al are a direct result of consumer blowback against constant online tracking. The industry deploys it to analyze who clicked on what ad, who visited which page, and to select which impression out of billions to fill with an ad. Okay, that’s a lot to unpack, so let’s break it down.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

The Ad Tech Blog

APRIL 23, 2024

RTB involves automated auctions, where advertising inventory is bought and sold in real-time on a per-impression basis. Advertisers and platforms must balance aggressive threat detection techniques with stringent privacy standards to avoid alienating users and violating regulations like GDPR.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

illumin

JANUARY 2, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

OCTOBER 13, 2022

Advertising impressions are delivered from BlueZoo’s BigQuery data warehouse. Out-of-Home advertising companies, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to accurately measure advertising impressions and quantify unique reach. Minute-grain impression data are maintained in a BigQuery data warehouse.

Marketing 77

Marketing Impressions GDPR MarTech 77

Ad Monsters

JULY 3, 2024

“If you own your first-party data and comply with regulations like GDPR and CCPA, you will be able to monetize your data, and that’s what advertisers want,” Martin explained. Geoffroy Martin, CEO of Ogury, emphasized the necessity for publishers to pivot towards ID-less solutions and alternative identifiers.

Retail 122

Retail GDPR Media Retargeting 122

Martech

SEPTEMBER 14, 2023

Privacy and security: Comply with privacy regulations like GDPR and CCPA and implement stringent security measures to protect user data. Accuracy and reliability: Employ robust methodologies and technologies designed to minimize errors and adapt to evolving landscapes. Challenges to RMN growth.

Retail 122

Retail Media Cookies GDPR 122

Ad Monsters

OCTOBER 2, 2024

How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. However, acts like GDPR and CCPA permit data and personal information to be handled responsibly and only with permission, data anonymization. But let’s dive headfirst into this bidding auction. All puns intended.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

DECEMBER 10, 2024

Research by Digiseg and AdExchanger illustrates the stark reality facing publishers: While addressable impressions fetch high prices (averaging $12.74 Whats more, unaddressable inventory on iOS devices is less susceptible to bot traffic , making it a reliable source of human impressions. CPMs, respectively. CPM for these users.

CPM 97

CPM Cookies Impressions GDPR 97

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. “They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal.

GDPR 52

GDPR Cookies Ad Tech Agency 52

The Ad Tech Blog

JULY 10, 2024

RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience. Fraudulent activities, such as click fraud and impression fraud, can lead to wasted ad spend and skewed performance metrics.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

The Ad Tech Blog

APRIL 28, 2024

Consent Management: Blockchain can manage user consents in a transparent manner, ensuring compliance with privacy laws like GDPR and CCPA. Advertisers can use blockchain to track ad impressions and user engagement in real-time, ensuring that data is not manipulated.

Advertising 130

Advertising GDPR Mobile Ads Education 130

Martech

MARCH 27, 2023

Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Outside of social engagement, these KPIs are all aligned with financial metrics. Consumer privacy is also a significant consideration. Still today, 75% of marketers rely on third-party cookies.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Martech

NOVEMBER 5, 2021

During the original Beta testing, we were impressed by the results achieved by Kimberly Galitz, a Marketo Champion who runs marketing automation at Bandwidth. At Perkuto, we haven’t documented any use cases since it’s inception and there is very little documented in the broader Marketo community. Why does it matter?

Machine Learning 108

Machine Learning Audience GDPR MarTech 108

Monetize More

DECEMBER 22, 2022

This type of report typically provides an overview of all the different ad networks that the publisher is using, along with key metrics such as impressions, RPMs, and revenue generated. Or, are you struggling to get your GDPR consent rate up to acceptable levels? Data Privacy Report. Is the majority of your traffic from EU regions?

Non-Profit 52

Non-Profit Ad network GDPR Pop-Up 52

Basis

NOVEMBER 21, 2023

Cannavu accesses ad impressions on canna-compliant publishers, automating the publisher selection process for marketers. Basis , for example, is integrated with Cannavu , which operates the largest ad marketplace for curated, compliant cannabis advertising opportunities.

Marketing 82

Marketing Pop-Up GDPR Cookies 82

Basis

JANUARY 22, 2023

Here are just three of the reasons: The introduction of data privacy laws governing the collection, use, and disclosure of data (think GDPR in Europe, CCPA in California, etc.) In other words, this “cookieless future” everyone is talking about is already here. Why, you ask?

Retargeting 98

Retargeting Cookies Brand Awareness Conversion 98

Automatad Inc.

FEBRUARY 20, 2023

GAM is for small and mid-range publishers who get less than 90 million impressions per month. With GAM, publishers can define, monitor, and manage their web, mobile, and app inventory all in one place and have the option to include AdSense and AdX to compete for impressions. Learn more about Google Ad Manager 360.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. The popular advertising platform PubMatic boasts over 400 billion impressions and almost 1.5 They can then use this information to tweak and optimize campaigns and generate more revenue.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. Here are a few benefits you should be aware of: #1 – Good for your budget: Programmatic advertising makes use of data to serve impressions to a chosen audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. With RTB, ad impressions are auctioned off in real-time.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

SODP

JULY 3, 2019

One geographical area boasted a significant 221% increase in sales revenue compared to the previous three months, while location traffic volume rankings climbed up to an impressive 14 from 57. We’ve been really impressed with Carbon’s audience data capabilities and commitment to in-flight optimisation to get results.”.

Machine Learning 52

Machine Learning GDPR Impressions Audience 52

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. The ad exchange holds a real-time auction for each ad impression.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Single Grain

JUNE 23, 2023

It is the first impression you make and plays a crucial role in determining whether your email gets opened or ignored. Alternatively, you can include a small promotional section, say at the bottom of the newsletter or email, but fill the rest with valuable information for your subscribers.

Marketing 97

Marketing A/B Testing Audience GDPR 97

Ad Monsters

JUNE 13, 2024

The Potential Publisher Benefit First and foremost, ID Bridging can help publishers keep their inventory valuable without third-party cookies, allowing them to maintain addressable audience segments and preserve the value of their ad impressions. To make the data useful, a universal user ID across all publishers is necessary.

Cookies 64

Cookies Advertising Conversion Ad Tech 64

Clearcode

JANUARY 22, 2023

2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. The publisher passes the SDA IDs to DSPs via OpenRTB The DSPs examine the segment IDs and decide whether to bid on the impression or not.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Ops Hero

MARCH 25, 2023

Adding event tags to impressions & clicks, other platforms can keep track of data. This is a Google-accredited solution that measures web display and video impressions in real-time and impression-by-impression. This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Basis

JANUARY 2, 2024

Couple this with data privacy regulations such as CPRA, CCPA, and GDPR, Apple’s App Tracking Transparency on iPhone, and increased privacy demands from consumers , and it’s clear that adapting to signal loss and embracing privacy-friendly alternatives will be key for programmatic advertisers in 2024.

Advertising 59

Advertising Cookies Impressions Audience 59

AdExchanger

JANUARY 15, 2024

The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts.

Marketing 133

Marketing Impressions GDPR Cookies 133

Clearcode

OCTOBER 21, 2024

They are fundamental to key advertising processes: Ad Campaign Performance Measurement and Ad Attribution Third-party cookies help measure ad campaign performance and attribute ad impressions and clicks to user actions. If personalized ads are enabled, these cookies tailor the ads shown; if disabled, they store users’ preferences.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52