The Ad Tech Blog

MAY 1, 2024

It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. This approach relies heavily on data analytics, machine learning ( ML ), and artificial intelligence ( AI ) to process and react to user data instantaneously.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

The Ad Tech Blog

JULY 15, 2024

Introduction to GANs Generative Adversarial Networks (GANs) are a class of machine learning frameworks designed to generate synthetic data that closely resembles real data. FL is particularly useful in scenarios where data privacy regulations, such as GDPR and CCPA, restrict the sharing of personal data.

Machine Learning 130

Machine Learning GDPR Healthcare Finance 130

The Ad Tech Blog

APRIL 25, 2024

Improved Accuracy: Machine learning algorithms help reduce false positives in threat detection, improving the overall accuracy of security operations. Machine learning algorithms are trained on historical data to identify patterns and predict potential security threats.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

The Ad Tech Blog

JULY 12, 2024

Techniques such as machine learning and AI are increasingly used to identify patterns and predict future behaviors, making the process more efficient and accurate. With increasing regulations like GDPR and CCPA, companies must ensure they handle consumer data responsibly.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech GDPR 130

The Ad Tech Blog

JULY 3, 2024

Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data. Marketers must ensure they understand and adhere to data protection regulations like GDPR and CCPA.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

The Ad Tech Blog

JULY 17, 2024

Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. However, this data collection raises privacy issues, especially with regulations like GDPR and CCPA. How does federated learning work?

Healthcare 130

Healthcare Machine Learning Finance Ad Tech 130

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Frequently Asked Questions What is federated learning? How does federated learning enhance privacy?

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

The Ad Tech Blog

JULY 10, 2024

Privacy and Compliance Regulations With the increasing focus on data privacy and security, compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) has become a major challenge for advertisers.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

VideoWeek

JULY 10, 2023

From all sides of ad tech – DSPs, SSPs, CMPs, fraud prevention tools – I am seeing swaths of vendors rebranding their products/tech as “something-AI” and pushing machine learning, previously kept in the background, to be front and centre of the product.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

Martech

FEBRUARY 14, 2024

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. Click here to download!

Machine Learning 111

Machine Learning Cookies GDPR MarTech 111

Martech Series

JANUARY 12, 2023

.” As 2022 ended with quite a few stories of personal data scraping and data breaches (Clearview fines in Europe, Meta database leak that affected more than 500M users, Meta’s GDPR fines, etc.), Focus on machine learning . “Many businesses will have difficulties in the next year.

Machine Learning 77

Machine Learning GDPR MarTech Marketing 77

Martech

JANUARY 26, 2023

How easy is it for business users to customize the machine learning-based models or settings? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Are you GDPR compliant for our European Union customers or calls? Get MarTech!

Machine Learning 115

Machine Learning GDPR MarTech Marketing 115

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Automatic opt-out is the default for GDPR and other countries’ laws are certain to adopt this. It’s the “ cookieless future.”. Behavior modeling.

Machine Learning 117

Machine Learning Cookies eCommerce Conversion 117

Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 We’re at a critical juncture as we face the cookieless future, characterized by impending privacy regulations.

GDPR 87

GDPR Impressions Machine Learning Viewability 87

Martech Series

SEPTEMBER 13, 2022

Leveraging advanced technology including AI, biometrics, machine learning, liveness detection and automation, Jumio helps organizations fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC, AML and GDPR.

Machine Learning 84

Machine Learning GDPR MarTech Marketing 84

Martech Series

JUNE 28, 2022

The S3 integration is a first step toward enabling Machine Learning (ML)-driven data classification and cataloging of sensitive information across the entire data fabric using BigID’s advanced metadata management. With this integration, customers benefit from deep data discovery and insight into S3 object storage.

Machine Learning 67

Machine Learning GDPR MarTech Marketing 67

Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant? Are you GDPR and CCPA compliant? Does the tool use artificial intelligence and machine learning? Can we segment and view customers by multiple criteria?

Machine Learning 96

Machine Learning GDPR Search Advertising MarTech 96

Martech

MARCH 9, 2022

How easy is it for business users to customize the machine learning-based models or settings? How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Are you GDPR compliant for our European Union customers or calls? What telecom carriers do you work with?

Machine Learning 91

Machine Learning GDPR MarTech Marketing 91

Martech Series

JANUARY 23, 2023

“By switching to AI-generated synthetic data, businesses can work smartly and safely with data, eliminating privacy risks and enabling the free flow of data within an organization and even to third parties, in a way that’s GDPR and CCPA compliant,” says Hann.

Machine Learning 94

Machine Learning GDPR MarTech Conversion 94

Martech

JULY 26, 2022

What type of machine learning and/or artificial intelligence does the tool use? Is the solution GDPR and CCPA compliant? Does the tool use artificial intelligence and machine learning? Other questions to ask each vendor depending on the type of services they provide include: Data gathering.

Machine Learning 82

Machine Learning GDPR MarTech Conversion 82

Clearcode

JUNE 15, 2023

PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA. Compliance With Regulations PETs can help companies comply with privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Machine Learning 52

Machine Learning GDPR Advertising Audience 52

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Privacy-first strategies and transparent data practices build customer trust, ensuring compliance with regulations like GDPR and CCPA. For example, businesses earn an average of $5.78

Marketing 90

Marketing Brand Awareness Machine Learning GDPR 90

illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. Machine learning, AI, media mix modelling, lookalike modelling, and identity graphs can be good alternatives.

Advertising 88

Advertising Cookies Brand Lift Machine Learning 88

Martech

MARCH 21, 2023

Data protection laws Marketers should note that legislation , like the EU’s General Data Protection Regulation (GDPR) and, stateside, the California Consumer Privacy Act (CCPA), protects consumers as it relates to their personal data and defines guidelines for any businesses that use — or share — that data. Get MarTech! In your inbox.

Data Management Platform 95

Data Management Platform Cookies GDPR Machine Learning 95

Martech Series

JANUARY 19, 2023

Reliability and security—SOC2 Type II and GDPR compliant, the Decodable platform is architected for reliability and security, with safety and privacy protocols built in. Fully managed SaaS with serverless architecture—Decodable works with any cloud setup, giving you all the choice and flexibility you need.

Shipping 78

Shipping GDPR Machine Learning MarTech 78

AdvertiseMint

OCTOBER 31, 2023

Landmark regulations like GDPR gave users more control over their data. Laws like GDPR pushed back. Regulations like GDPR shone a light on this opaque data free-for-all. You’ll learn some great alternative solutions in the next few sections of this article. Use AI and machine learning to analyze first-party data.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. These signals can also include the length of time a caller speaks versus how long the sales rep speaks. Intelligent call scoring/routing. make an appointment).

Machine Learning 104

Machine Learning Marketing Conversion SEO 104

Martech

AUGUST 25, 2023

Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. You can also execute them using machine learning and coding. Many teams will run a marketing mix model using code and machine learning. That’s because data privacy regulations protect the users visiting your website.

Marketing 97

Marketing Machine Learning Conversion GDPR 97

SODP

JULY 3, 2019

Developed by global one-to-one marketing specialist Clicksco Group, Carbon DMP uses data science and machine learning (ML) to deliver intelligent insights into customer behaviour and intent to build and export better performing audiences that aim to reduce campaign costs, improve results and increase revenues.

Machine Learning 52

Machine Learning GDPR Impressions Audience 52

Monetize More

FEBRUARY 26, 2023

As privacy regulations like GDPR and CCPA evolve, ad targeting and relevancy may become more challenging, potentially impacting eCPM calculations. Advances in machine learning and AI could lead to more sophisticated eCPM calculations that consider a wider range of data points, allowing publishers to optimize their ad performance better.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Martech

OCTOBER 15, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. For example, it can identify content, the consumption of which is consistent with purchase intent — such as reviews. Read more here. How identity resolution helps you know your audience. Read more here.

Audience 89

Audience Cookies Machine Learning Viewability 89

Lemonads

SEPTEMBER 9, 2020

Unlike other anti-fraud platforms that cancel interactions based on pre-set rules and known deceitful patterns, SmartBlock employs machine learning to analyze each transaction and predict which clicks come from fraudulent sources. Fraud Defense is fully compliant with all GDPR requirements and it has been since these laws rolled out.

Affiliates 52

Affiliates Machine Learning GDPR Conversion 52

Martech Series

OCTOBER 19, 2022

Streamlined approvals and workflows mean more data can be approved faster for more use cases with lower risk – all while ensuring the highest level of compliance with the General Data Protection Regulation (GDPR), Schrems II and other global data privacy and security requirements.

Finance 79

Finance Machine Learning GDPR Education 79

illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment.

Cookies 59

Cookies Media Machine Learning GDPR 59

Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” The latest release offers enhancements to this feature. Are you wondering if you have access to Predictive Audiences?

Machine Learning 109

Machine Learning Audience GDPR Impressions 109

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. With data privacy, GDPR and the “cookiepocalypse”, “you are relying on your creatives.” Digital marketing runs on numbers. So where do the words and pictures come in? Creatives” begin their work where the numbers end.

A/B Testing 116

A/B Testing Machine Learning GDPR Agency 116