illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112

Martech

JANUARY 5, 2023

How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Marketers are playing catch-up when it comes to mobile users. Experience, Ecommerce and Transformation.

Marketing 109

Marketing GDPR eCommerce Machine Learning 109

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This situation creates a complex environment where the need for advanced solutions like federated learning becomes apparent.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? How easy is it for business users to customize the machine learning-based models or settings? Are they included in pricing?

Machine Learning 114

Machine Learning GDPR MarTech Marketing 114

Ad Monsters

FEBRUARY 18, 2025

Locking in with a single vendor for an entire decade makes publishers significantly less nimble and adaptable in a market where such qualities are essential for survival. From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate.

Ad Tech 65

Ad Tech Machine Learning Shipping GDPR 65

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Dig deeper: What do marketing attribution and predictive analytics tools do?

Machine Learning 118

Machine Learning Cookies eCommerce Conversion 118

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Click here to download!

Machine Learning 112

Machine Learning Cookies GDPR MarTech 112

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Get the daily newsletter digital marketers rely on.

Machine Learning 101

Machine Learning GDPR MarTech Marketing 101

Martech

JUNE 20, 2024

Leverage AI and machine learning for enhanced decision-making AI and ML have evolved into essential tools for transforming your marketing efforts. “The success of AI in marketing relies heavily on the quality and relevance of the data used to train the models,” shares data and AI consultant Eric Brown, DSc.

MarTech 115

MarTech Machine Learning GDPR Audience 115

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, it is clear that leveraging customer data is essential for building a market advantage.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

AdvertiseMint

OCTOBER 31, 2023

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. A massive blow for advertisers and marketers!

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant?

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

OCTOBER 11, 2024

Why edge computing matters to your marketing organization Edge computing might sound like just an IT thing, but it greatly impacts marketing. At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience.

Machine Learning 67

Machine Learning Retail Communications Healthcare 67

Martech

AUGUST 25, 2023

Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework.

Marketing 98

Marketing Machine Learning Conversion GDPR 98

Ad Monsters

SEPTEMBER 11, 2024

Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. This proactive approach can significantly improve user retention rates and lifetime value (LTV).

GDPR 111

GDPR Machine Learning Cookies Marketing 111

Martech Series

JANUARY 12, 2023

Marketing Technology News: The Benefits of PR in Modern Day Marketing. ” As 2022 ended with quite a few stories of personal data scraping and data breaches (Clearview fines in Europe, Meta database leak that affected more than 500M users, Meta’s GDPR fines, etc.), Focus on machine learning .

Machine Learning 77

Machine Learning GDPR MarTech Marketing 77

Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. What is Google Analytics 4? Does GA4 use cookies? Yes and no.

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 120

MarTech Machine Learning Cookies Pop-Up 120

Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 While Europe offers various lawful bases for data processing, consent remains vital, especially in advertising and marketing.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Marketing 118

Marketing Machine Learning Audience MarTech 118

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Get the daily newsletter digital marketers rely on. Does the vendor seem to understand our business and our marketing needs? What type of machine learning and/or artificial intelligence does the tool use?

Machine Learning 97

Machine Learning GDPR MarTech Conversion 97

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech Series

SEPTEMBER 13, 2022

Marketing Technology News: FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships. Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman. This year Jumio chose to go through the SOC2 Type 2 certification process for the Jumio platform as a whole.

Machine Learning 84

Machine Learning GDPR MarTech Marketing 84

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Martech Series

JANUARY 23, 2023

“By switching to AI-generated synthetic data, businesses can work smartly and safely with data, eliminating privacy risks and enabling the free flow of data within an organization and even to third parties, in a way that’s GDPR and CCPA compliant,” says Hann.

Machine Learning 94

Machine Learning GDPR MarTech Conversion 94

Single Grain

JANUARY 3, 2020

Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. Book My Free Marketing Consultation. Rapid changes in artificial intelligence (AI), machine learning, and automation are shaking up how businesses use data. A report from Forbes revealed that over 4.1

Machine Learning 105

Machine Learning Marketing Shipping GDPR 105

Martech

JUNE 20, 2023

Many CDPs and marketing technologies can query a database. If the data underlying the segment is reliable for marketing purposes and the identity resolution strategy permits activation in a given channel, use cases are limited only by the capabilities of the team using the tool. Today, that choice is not clear-cut.

Machine Learning 104

Machine Learning MarTech GDPR Audience 104

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

Audience 103

Audience Cookies Machine Learning Viewability 103

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. Marketers must manage their creative teams to best effect. Once upon a time, marketing and advertising was guided mostly by creatives. “We Marketing is math plus magic.

A/B Testing 120

A/B Testing Machine Learning GDPR Agency 120

Martech Series

FEBRUARY 15, 2023

Marketing Technology News: Meltwater Named to G2 Best Software Awards for Second Year in a Row “With over 20 years providing award-winning IT solutions for SMBs, GFI uniquely understands the importance of a comprehensive IT management solution for MSPs,” said Eric Vaughan , CEO, GFI Software.

Machine Learning 85

Machine Learning GDPR MarTech Communications 85

Martech Series

JUNE 28, 2022

Marketing Technology News: Cybersecurity Disconnect Between Digitally Free and Unfree Countries Persists While Freedom on the Net Declines. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. With this integration, customers benefit from deep data discovery and insight into S3 object storage.

Machine Learning 67

Machine Learning GDPR MarTech Marketing 67

Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” MOPs Rundown is presented through a partnership between MarTech and Perkuto , a marketing operations consultancy.

Machine Learning 109

Machine Learning Audience GDPR MarTech 109

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

ROI 122

ROI Machine Learning Conversion Rate Healthcare 122

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing 98

Marketing Healthcare Conversion Real Estate 98