The Ad Tech Blog

JULY 3, 2024

In the advertising and marketing industry, finding the right balance between personalization and privacy is crucial. This article explores how to achieve this balance, providing insights and practical steps for marketing professionals. This data helps marketers create targeted campaigns that resonate with their audience.

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Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

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The Ad Tech Blog

JULY 12, 2024

Understanding consumer behavior is crucial for optimizing ad performance and leveraging AI for marketing insights. This article delves into advanced consumer behavior modeling, providing actionable insights for marketing managers, data analysts, and CMOs. Failure to comply can lead to hefty fines and damage to the brand’s reputation.

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illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

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Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads.

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The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This situation creates a complex environment where the need for advanced solutions like federated learning becomes apparent.

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Martech

JANUARY 5, 2023

How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Marketers are playing catch-up when it comes to mobile users. Experience, Ecommerce and Transformation.

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Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? How easy is it for business users to customize the machine learning-based models or settings? Are they included in pricing?

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Ad Monsters

FEBRUARY 18, 2025

Locking in with a single vendor for an entire decade makes publishers significantly less nimble and adaptable in a market where such qualities are essential for survival. From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate.

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Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Dig deeper: What do marketing attribution and predictive analytics tools do?

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Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Click here to download!

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Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Get the daily newsletter digital marketers rely on.

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

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Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, it is clear that leveraging customer data is essential for building a market advantage.

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Martech

JUNE 20, 2024

Leverage AI and machine learning for enhanced decision-making AI and ML have evolved into essential tools for transforming your marketing efforts. “The success of AI in marketing relies heavily on the quality and relevance of the data used to train the models,” shares data and AI consultant Eric Brown, DSc.

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AdvertiseMint

OCTOBER 31, 2023

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. A massive blow for advertisers and marketers!

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Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant?

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Martech

AUGUST 25, 2023

Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework.

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Martech

OCTOBER 11, 2024

Why edge computing matters to your marketing organization Edge computing might sound like just an IT thing, but it greatly impacts marketing. At its heart, it helps create faster, smarter and more secure customer experiences — exactly what marketers need to build stronger connections with their audience.

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Ad Monsters

SEPTEMBER 11, 2024

Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. This proactive approach can significantly improve user retention rates and lifetime value (LTV).

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Martech Series

JANUARY 12, 2023

Marketing Technology News: The Benefits of PR in Modern Day Marketing. ” As 2022 ended with quite a few stories of personal data scraping and data breaches (Clearview fines in Europe, Meta database leak that affected more than 500M users, Meta’s GDPR fines, etc.), Focus on machine learning .

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Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. What is Google Analytics 4? Does GA4 use cookies? Yes and no.

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Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Ad Monsters

APRIL 5, 2024

While we still need to prepare for this transition, it parallels the period before GDPR’s enforcement, where readiness evolved gradually. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 While Europe offers various lawful bases for data processing, consent remains vital, especially in advertising and marketing.

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Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. Get the daily newsletter digital marketers rely on. Does the vendor seem to understand our business and our marketing needs? What type of machine learning and/or artificial intelligence does the tool use?

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Martech Series

SEPTEMBER 13, 2022

Marketing Technology News: FullThrottle Announces Hire of Spencer Janis as Vice President of Enterprise Partnerships. Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman. This year Jumio chose to go through the SOC2 Type 2 certification process for the Jumio platform as a whole.

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Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

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Martech Series

JANUARY 23, 2023

“By switching to AI-generated synthetic data, businesses can work smartly and safely with data, eliminating privacy risks and enabling the free flow of data within an organization and even to third parties, in a way that’s GDPR and CCPA compliant,” says Hann.

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Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

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Single Grain

JANUARY 3, 2020

Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. Book My Free Marketing Consultation. Rapid changes in artificial intelligence (AI), machine learning, and automation are shaking up how businesses use data. A report from Forbes revealed that over 4.1

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Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories.

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Martech

JUNE 20, 2023

Many CDPs and marketing technologies can query a database. If the data underlying the segment is reliable for marketing purposes and the identity resolution strategy permits activation in a given channel, use cases are limited only by the capabilities of the team using the tool. Today, that choice is not clear-cut.

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Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. Marketers must manage their creative teams to best effect. Once upon a time, marketing and advertising was guided mostly by creatives. “We Marketing is math plus magic.

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Martech Series

FEBRUARY 15, 2023

Marketing Technology News: Meltwater Named to G2 Best Software Awards for Second Year in a Row “With over 20 years providing award-winning IT solutions for SMBs, GFI uniquely understands the importance of a comprehensive IT management solution for MSPs,” said Eric Vaughan , CEO, GFI Software.

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