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billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2
Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. Roku has leveraged the popularity of its smart TV platform to get into the advertising business, while also licensing its smart TV operating system to third-party TV manufacturers in order to grow its overall reach.
Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” ” Netflix Fined for GDPR Violations in the Netherlands The Dutch Data Protection Authority (DPA) has fined Netflix 4.75
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