Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 115

MarTech Electronics GDPR Audience 115

AdvertiseMint

DECEMBER 15, 2024

The future of digital marketing is poised for groundbreaking transformations. With artificial intelligence, voice search, and evolving data privacy norms playing influential roles, these trends will significantly impact marketing strategies. Voice search and conversational marketing are set to gain prominence in user engagement.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger. The result? The rise of contextual targeting.

GDPR 111

GDPR Marketing Audience 111

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

VideoWeek

OCTOBER 8, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

GDPR 64

GDPR Ad Tech Advertising Media 64

Exchange Wire

APRIL 27, 2023

IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a letter to policymakers on the Data Act with fellow European-level Industry Trade Associations including the Advertising Information Group (AIG), the [.]

GDPR 75

GDPR Advertising Marketing 75

Martech Series

FEBRUARY 19, 2023

Marketing Technology News: ZoomInfo Publishes 2022 Sustainability Report SCIP ® Cloud is a scalable private cloud for enterprises and MSPs. SCIP ® Protect is the next generation of backup and protection, combining best-in class cyber protection with a flexible per GB model.

GDPR 87

GDPR Healthcare Retail MarTech 87

Martech

AUGUST 20, 2024

It falls on marketing to get that data, usually via event registrations, website forms and the like. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more.

GDPR 101

GDPR Marketing MarTech Audience 101

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

Marketing 137

Marketing GDPR Cookies MarTech 137

AdvertiseMint

FEBRUARY 24, 2025

The Importance of Responsible Marketing in Building Trust In today’s dynamic market environment, responsible marketing plays a vital role in maintaining customer trust. Key Takeaways – Responsible marketing focuses on transparent communication, ethical practices, and consumer protection.

Marketing 52

Marketing Communications GDPR Audience 52

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Marketing 113

Marketing GDPR Audience Cookies 113

Martech

NOVEMBER 14, 2024

Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found. Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA.

Machine Learning 126

Machine Learning Click Through Rate A/B Testing Conversion Rate 126

Martech

OCTOBER 12, 2021

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.

Marketing 115

Marketing GDPR CPA MarTech 115

Digiday

MAY 24, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Indeed, most (64%) of the 159 enforcement measures by late 2022 were merely reprimands, according to the Irish Council for Civil Liberties study of the European Data Protection Board’s register of final decisions.

GDPR 89

GDPR Marketing Media 89

Martech

OCTOBER 2, 2024

” Chris Feo, chief business officer at Experian Marketing Services, described it as a partial surprise. “There was definitely some signs of disruption,” he said, referring to management changes in particular, “but a full closing of the doors was not what the market had anticipated by any means.”

Advertising 115

Advertising Cookies GDPR Fashion 115

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

Cookies 124

Cookies Non-Profit Audience GDPR 124

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

Marketing 131

Marketing Cookies GDPR MarTech 131

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

Marketing 113

Marketing GDPR MarTech CPA 113

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

Marketing 113

Marketing GDPR Education Cookies 113

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

Marketing 139

Marketing MarTech Healthcare GDPR 139

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The reaction of marketers to this news might be mixed. doesn’t have anything in place quite like GDPR — yet, anyway. Why we care. On the other hand, brands will expect user data to be collected, managed and activated responsibly.

GDPR 145

GDPR Advertising MarTech Media 145

Ad Monsters

MARCH 5, 2025

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. Now, marketers have realized that first-party data will be the fuel that powers their personalization strategies and that data cannot be used without appropriate consumer consent.

GDPR 65

GDPR Communications MarTech Marketing 65

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing 123

Marketing GDPR MarTech Cookies 123

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores.

Retail 95

Retail GDPR ROI Marketing 95

Ad Tech Daily

MARCH 6, 2025

London, UK Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industrys first attention measurement model specifically designed for childrens advertising.

GDPR 52

GDPR Media Advertising Ad Tech 52

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. Questions about email.

Marketing 101

Marketing Cookies GDPR MarTech 101

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

Marketing 24

Marketing ROI Cookies Conversion Rate 24

Martech

APRIL 21, 2022

Most marketers would agree access to more customer data is a good thing for brands. Lorenz says the key to addressing these issues is creating a fully data-driven marketing tech stack. There are a slew of technologies available to marketers that collect and analyze customer data. Here are some steps to begin the process.

Marketing 117

Marketing Data Management Platform Demand Side Platform MarTech 117

Martech

JANUARY 5, 2023

How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Marketers are playing catch-up when it comes to mobile users. Experience, Ecommerce and Transformation.

Marketing 109

Marketing GDPR eCommerce Machine Learning 109

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cookies 129

Cookies Marketing CPA GDPR 129

The Ad Tech Blog

JULY 7, 2024

Understanding mobile ad data privacy is crucial for marketing professionals. Regulatory frameworks like GDPR and CCPA. Regulations like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ) mandate that businesses must obtain clear and informed consent from users.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

Martech

OCTOBER 14, 2021

Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. Because of the data insights, a call from a customer is very important to marketers. Click here to download!

GDPR 145

GDPR MarTech Marketing 145

Ad Monsters

MARCH 31, 2025

Verified Market Research valued the global DSP market at $25.46 Similarly, Market Research Future predicts that the SSP market will grow from $65.58 It dynamically prioritizes inventory based on market demand, user context and creative performance, instantly capitalizing on trending formats such as high-value video.

Machine Learning 52

Machine Learning Advertising GDPR Ad Tech 52

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 112

Entertainment Marketing Data Management Platform Demand Side Platform 112

AdvertiseMint

OCTOBER 31, 2023

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. A massive blow for advertisers and marketers!

Cookies 98

Cookies Marketing SEO GDPR 98

The Ad Tech Blog

JUNE 8, 2024

Understanding Ethical AI in Advertising Summary As artificial intelligence (AI) becomes more integrated into marketing strategies, the importance of ethical considerations cannot be overstated. Here are key takeaways: Transparency and accountability are crucial in AI-driven marketing to build trust with consumers.

Advertising 130

Advertising GDPR Education Marketing 130

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

Cookies 97

Cookies GDPR Media Marketing 97