Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

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Marketing Non-Profit MarTech Education 127

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

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Martech Series

MARCH 6, 2023

AI-integrated marketing platform recognized for maintaining the highest standards of data privacy MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, announced it has received the General Data Protection Regulation (GDPR) validation from TrustArc Inc.

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Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

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MarTech Electronics GDPR Audience 117

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

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Digiday

MAY 25, 2023

Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Such a high-profile player in the sector being hit with a €1.2 billion ($1.3

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GDPR Ad Tech Media Marketing 99

AdvertiseMint

DECEMBER 15, 2024

The future of digital marketing is poised for groundbreaking transformations. With artificial intelligence, voice search, and evolving data privacy norms playing influential roles, these trends will significantly impact marketing strategies. Voice search and conversational marketing are set to gain prominence in user engagement.

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Marketing Machine Learning GDPR Conversion 52

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

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Conversion Rate A/B Testing Conversion Click Through Rate 113

AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger. The result? The rise of contextual targeting.

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GDPR Marketing Audience 111

VideoWeek

OCTOBER 8, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

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Martech

AUGUST 20, 2024

It falls on marketing to get that data, usually via event registrations, website forms and the like. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more.

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GDPR Marketing MarTech Audience 104

Martech Series

FEBRUARY 19, 2023

Marketing Technology News: ZoomInfo Publishes 2022 Sustainability Report SCIP ® Cloud is a scalable private cloud for enterprises and MSPs. SCIP ® Protect is the next generation of backup and protection, combining best-in class cyber protection with a flexible per GB model.

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Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

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Marketing GDPR Cookies MarTech 138

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

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Marketing GDPR Cookies Education 119

Ad Monsters

MARCH 31, 2025

Verified Market Research valued the global DSP market at $25.46 Similarly, Market Research Future predicts that the SSP market will grow from $65.58 It dynamically prioritizes inventory based on market demand, user context and creative performance, instantly capitalizing on trending formats such as high-value video.

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Machine Learning Advertising GDPR Ad Tech 75

AdvertiseMint

FEBRUARY 24, 2025

The Importance of Responsible Marketing in Building Trust In today’s dynamic market environment, responsible marketing plays a vital role in maintaining customer trust. Key Takeaways – Responsible marketing focuses on transparent communication, ethical practices, and consumer protection.

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Marketing Communications GDPR Audience 52

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case. Unforeseen impacts.

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GDPR Marketing Cookies MarTech 101

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

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Marketing GDPR Audience Cookies 115

Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Invest in ongoing website maintenance Launching a website is a significant marketing accomplishment. Review them regularly to ensure compliance with evolving regulations like GDPR and CCPA. Enable teams to iterate efficiently.

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Conversion SEO Communications Audience 115

Martech

NOVEMBER 14, 2024

Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found. Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA.

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Machine Learning Click Through Rate A/B Testing Conversion Rate 129

Martech

OCTOBER 12, 2021

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.

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Marketing GDPR CPA MarTech 117

Digiday

MAY 24, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Indeed, most (64%) of the 159 enforcement measures by late 2022 were merely reprimands, according to the Irish Council for Civil Liberties study of the European Data Protection Board’s register of final decisions.

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GDPR Marketing Media 91

Martech

OCTOBER 2, 2024

” Chris Feo, chief business officer at Experian Marketing Services, described it as a partial surprise. “There was definitely some signs of disruption,” he said, referring to management changes in particular, “but a full closing of the doors was not what the market had anticipated by any means.”

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Advertising Cookies GDPR Fashion 117

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

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Cookies Non-Profit Audience GDPR 126

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

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Marketing Cookies GDPR MarTech 132

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

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Marketing GDPR MarTech CPA 115

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

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Marketing GDPR Education Cookies 115

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. Is it deceptive marketing, good copywriting or CRM gone rogue? Not so much.

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Shipping Fashion Conversion Retail 131

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

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Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

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Marketing MarTech Healthcare GDPR 140

Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The reaction of marketers to this news might be mixed. doesn’t have anything in place quite like GDPR — yet, anyway. Why we care. On the other hand, brands will expect user data to be collected, managed and activated responsibly.

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GDPR Advertising MarTech Media 145

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

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Marketing GDPR MarTech Cookies 125

Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. Get the daily newsletter digital marketers rely on. Only 15% of California companies are compliant. Why we care. Processing.Please wait.

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GDPR Healthcare Education MarTech 145

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores.

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Retail GDPR ROI Marketing 95

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

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Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. Questions about email.

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Marketing Cookies GDPR MarTech 101

Martech

APRIL 21, 2022

Most marketers would agree access to more customer data is a good thing for brands. Lorenz says the key to addressing these issues is creating a fully data-driven marketing tech stack. There are a slew of technologies available to marketers that collect and analyze customer data. Here are some steps to begin the process.

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