Martech

MARCH 14, 2024

Most marketers love martech tools. As a marketer, I want to answer this question by simply saying, “We do a lot of work!” The scope of activities in a typical marketing department is huge. The first marketing automation system (Eloqua) was launched 25 years ago. However, there is a problem. Why so many tools?

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Martech Series

NOVEMBER 15, 2022

Nine out of ten apps collect personal data from users without their consent, a clear violation of the European Union’s General Data Protection Regulation (GDPR) and the ePrivacy Directive. This is the result of an analysis of 250 apps in the EU apps market, conducted by privacy tech company Usercentrics.

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Martech Series

FEBRUARY 19, 2023

Marketing Technology News: ZoomInfo Publishes 2022 Sustainability Report SCIP ® Cloud is a scalable private cloud for enterprises and MSPs. SCIP ® Protect is the next generation of backup and protection, combining best-in class cyber protection with a flexible per GB model.

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Chief Martech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. But especially in marketing. So is the answer for everyone to cut their martech stacks down by 58%?

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Martech

JULY 1, 2024

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. Take our brief 2024 MarTech Replacement Survey The company said it looks forward to continuing dialogue with EU regulators about this.

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Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The consumer moves faster than the brand.

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Chief Martech

AUGUST 25, 2024

For 13 years of the ever-expanding martech landscape , conventional wisdom has predicted that our industry would consolidate. The barriers to distributing software have collapsed (albeit while the costs of marketing and selling software at scale have risen as competition has multiplied). How should they adapt to this environment? (I

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Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

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Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

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Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case. Unforeseen impacts.

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Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

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Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

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Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

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Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

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Martech

OCTOBER 12, 2021

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.

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Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

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Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. Get MarTech!

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Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

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Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

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Martech Series

FEBRUARY 16, 2023

Built with Generative AI, New Advanced Features Will Transform How ZoomInfo Users Find and Connect with Customers ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, announced it will integrate GPT technology into its platform. ZoomInfo emphasizes GDPR and CCPA compliance.

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Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Do we have C-level buy-in?

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Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

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Martech

MAY 16, 2022

Some of that data is apparently going to martech providers. Take the 2022 MarTech Replacement Survey today! Among the third-party collectors of email addresses are martech firms such as Adobe (Bizible), Criteo, Facebook, LiveRamp, Neustar, Oracle Netsuite (Bronco Marketing Platform), Salesforce Pardot and Taboola.

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Martech Series

OCTOBER 25, 2022

The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform. Disruptive mobile marketing platform, Bubbl , has launched a new self-serve product, Bubbl Lite , designed with the small business community in mind. Click here for a pre launch sign up.

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Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

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Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

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Martech Series

OCTOBER 13, 2022

Marketing Technology News: Newegg Launches Influencer Program – Newegg Creator. All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany. Marketing Technology News: MarTech Interview with Jim Yu, CEO at BrightEdge. Bill Evans, BlueZoo’s CEO.

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Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. Most marketers would agree access to more customer data is a good thing for brands. Get the daily newsletter digital marketers rely on.

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Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

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Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? And how can marketers drive better engagement through improved micro-segmentation practices? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. MarTech QnA with the Expert. Read More !

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Martech

JUNE 5, 2024

In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. Its holistic solution for handling data deletion requests means the framework aligns with the “Right to Delete,” a Data Subject Right (DSR) protected by the GDPR, 16 U.S. Are you getting the most from your stack?

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Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Digital media and advertising.

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Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The reaction of marketers to this news might be mixed. doesn’t have anything in place quite like GDPR — yet, anyway. The post EU hits Meta with $414m fine over advertising practices appeared first on MarTech. Why we care.

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Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

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Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. Get the daily newsletter digital marketers rely on. Only 15% of California companies are compliant. Why we care. Processing.Please wait.

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Martech

JULY 5, 2023

Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. Marketers don’t have to worry about this happening in the U.S., Get MarTech!

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