Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

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Martech

MARCH 14, 2024

Most marketers love martech tools. Data protection hit us less than 10 years ago when GDPR was published in 2016. No wonder that marketers and martech companies can’t keep up. This has led to more tools being developed and purchased, making the martech stack ever bigger but less integrated. However, there is a problem.

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Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Panel participants also highlighted the effectiveness of leveraging local online communities, forums and social media groups to engage with customers, gather feedback and create a sense of belonging among users. The post Key marketing lessons from startup to scale-up appeared first on MarTech.

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Martech Series

FEBRUARY 19, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire The post Barsatie Enterprise Reveals Two New Best In-Class, GDPR-Compliant Cloud Solutions For International Business appeared first on MarTech Series.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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Martech

AUGUST 26, 2021

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech.

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Martech

NOVEMBER 14, 2024

Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA. The post How advanced customer journey analytics is shaping the future of engagement appeared first on MarTech. Email: Business email address Sign me up! Processing.

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Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

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Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway. The post EU hits Meta with $414m fine over advertising practices appeared first on MarTech. Why we care. The reaction of marketers to this news might be mixed.

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Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. If we copy GDPR, what does that do to our company practices? Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? The post Why smart marketers should front-load spending in 2025 appeared first on MarTech.

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Martech

OCTOBER 14, 2021

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. The post Privacy matters: Marketoon of the Week appeared first on MarTech.

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GDPR MarTech Marketing 144

Martech

APRIL 3, 2023

One fundamental challenge for large language models like ChatGPT is that under European law, specifically the GDPR , there are only six lawful bases for processing personal data at all (data that can be used directly to identify an individual or indirectly to identify an individual in combination with other information). Get MarTech!

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GDPR MarTech Marketing 141

Martech

AUGUST 20, 2024

Regulatory compliance: Better data management and enrichment processes can make it easier to ensure data accuracy and comply with privacy laws like GDPR. The post How to choose a data enrichment solution appeared first on MarTech. Integrating and supplementing that data can solve that. What don’t you have? Processing.

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GDPR Marketing MarTech Audience 99

Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. The post What Oracle’s exit from advertising means for the adtech space appeared first on MarTech. “I think the whole industry is aware of that,” Hulst laughed. It took a forcing function in order to make a change. Processing.

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Ad Monsters

MARCH 5, 2025

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. As a result, they are developing tailored preference centers for different markets and integrating consent with their modern MarTech stack.

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Martech

JUNE 13, 2024

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. .

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Marketing GDPR Cookies MarTech 135

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Watch the full presentation from MarTech here (free registration required). But how do marketers build trust?

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Data Management Platform GDPR MarTech ROI 126

Martech

JULY 26, 2024

Meanwhile, Navah Hopkins , brand evangelist, Optmyzr, said advertisers essentially “won” a game of chicken with Google, but: “It doesn’t change the fact that the privacy-first world is here via GDPR, CCPA, and other regulatory considerations. The post Mixed reactions from ad ecosystem to Google keeping cookies appeared first on MarTech.

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Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Learn more here.

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Martech

JUNE 21, 2023

UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. Get MarTech! The post Days before UA sunset most sites still not using GA4 appeared first on MarTech. 2020: Google Analytics 4 is unveiled as UA’s replacement. Data streams from properties.

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Cookies GDPR MarTech Conversion 145

Martech

OCTOBER 12, 2021

Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Why this new focus on privacy? Click here to download!

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Marketing GDPR CPA MarTech 114

Martech

JUNE 5, 2024

Its holistic solution for handling data deletion requests means the framework aligns with the “Right to Delete,” a Data Subject Right (DSR) protected by the GDPR, 16 U.S. The post IAB Tech Lab releases Data Deletion Request Framework appeared first on MarTech. Dig deeper: The marketer’s guide to state data privacy laws Why we care.

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Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

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Marketing GDPR MarTech CPA 112

Martech

NOVEMBER 1, 2021

The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference.

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Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Register and watch The MarTech Conference here. Get MarTech! In your inbox.

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Marketing Cookies GDPR MarTech 129

Martech

SEPTEMBER 22, 2023

It’s a tough technical challenge In this video , MarTech contributor Greg Krehbiel discusses ways publishers might try to block LLMs. But the same goes, for example, for GDPR. A sweeping complaint filed in Poland claims that OpenAI is in “systematic breach” of GDPR. appeared first on MarTech.

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GDPR MarTech Conversion Marketing 125

Martech Series

JANUARY 12, 2023

Dremio meets the Information Security control requirements for a multitude of other compliance frameworks and certifications including ISO 270001 and GDPR. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. These certifications reflect Dremio’s commitment to data security.

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Healthcare GDPR MarTech Marketing 84

Martech

JANUARY 3, 2022

Whether it’s GDPR, CCPA, or upcoming U.S. As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. “As What it is.

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Marketing MarTech Healthcare GDPR 138

Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

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Martech

NOVEMBER 2, 2023

Get MarTech! The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. In a statement, Meta said it has cooperated with regulators and that the EDPB decision “unjustifiably ignores that careful and robust regulatory process.” In your inbox. Business email address Subscribe Processing.

Advertising 121

Advertising GDPR Cookies MarTech 121

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.” Learn more here.

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Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. More from the MarTech Conference >> “This essentially means consolidating three types of data,” Silhol said. Using personalization to create marketing moments.

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MarTech GDPR Audience Retail 107

Martech

JUNE 6, 2022

Are we in compliance with CCPA, GDPR and other data privacy regulations? Are your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? Get MarTech’s Email Marketing Periodic Table. The post How to decide if you need an enterprise email marketing platform appeared first on MarTech.

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Marketing GDPR Education Cookies 112

Martech

OCTOBER 11, 2024

Evaluate what you already have You don’t necessarily need new martech or infrastructure. Build trust by communicating openly about your data practices and ensuring your data usage complies with regulations like GDPR or CCPA. The post How to unlock the power of personalization through edge computing appeared first on MarTech.

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Martech

NOVEMBER 10, 2023

Regulations like GDPR and CCPA have reshaped consumer expectations, and privacy has become a potent differentiator. The post The future of customer experience lies in first-party data appeared first on MarTech. After this session, you’ll be able to: Understand the impact of changing regulations and privacy policies.

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Cookies GDPR Conversion MarTech 116

Martech

JUNE 28, 2023

Countly is an open-source analytics tool that prides itself on being a GDPR-friendly alternative to Google Analytics. s General Data Protection Regulation (GDPR). Get MarTech! The post 15 low-cost alternatives to GA4 appeared first on MarTech. Woopra offers free and paid plans. This comes at the cost of functionality.

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