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AI-powered martech news and releases: August 8

Martech

And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA.

MarTech 116
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What’s the difference between adtech and martech

illumin

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59
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EU says Meta ad model violates Digital Markets Act

Martech

Take our brief 2024 MarTech Replacement Survey The company said it looks forward to continuing dialogue with EU regulators about this. Meta has made its fortune with targeted advertising, something that is essentially illegal under the GDPR. The post EU says Meta ad model violates Digital Markets Act appeared first on MarTech.

Marketing 116
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MediaGo Earns GDPR Compliance Validation

Martech Series

AI-integrated marketing platform recognized for maintaining the highest standards of data privacy MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, announced it has received the General Data Protection Regulation (GDPR) validation from TrustArc Inc.

GDPR 94
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CDP and customer experience: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

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When is a martech stack too complex?

Chief Martech

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. Just take the 3 big martech innovation themes that I predicted for 2022 — all of which seem to be on-track, I’ll humbly note.

MarTech 126
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3 more pointers to navigate the confusing martech marketplace

Martech

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

MarTech 115