Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

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Martech

MARCH 14, 2024

Most marketers love martech tools. Data protection hit us less than 10 years ago when GDPR was published in 2016. No wonder that marketers and martech companies can’t keep up. This has led to more tools being developed and purchased, making the martech stack ever bigger but less integrated. However, there is a problem.

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Martech Series

FEBRUARY 19, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire The post Barsatie Enterprise Reveals Two New Best In-Class, GDPR-Compliant Cloud Solutions For International Business appeared first on MarTech Series.

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Chief Martech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. Just take the 3 big martech innovation themes that I predicted for 2022 — all of which seem to be on-track, I’ll humbly note.

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Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

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Chief Martech

AUGUST 25, 2024

For 13 years of the ever-expanding martech landscape , conventional wisdom has predicted that our industry would consolidate. But today I’d like to propose a model for how martech businesses could be aggregated. But that’s still a small number of exits relative to the total population of martech companies.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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Martech

JUNE 13, 2024

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

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Martech

MAY 16, 2022

Some of that data is apparently going to martech providers. Take the 2022 MarTech Replacement Survey today! Among the third-party collectors of email addresses are martech firms such as Adobe (Bizible), Criteo, Facebook, LiveRamp, Neustar, Oracle Netsuite (Bronco Marketing Platform), Salesforce Pardot and Taboola. Let us know!

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Martech

AUGUST 26, 2021

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech.

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Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

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VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. AddThis had previously had to shut off access to data from EU users, in order to comply with GDPR.

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Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway. The post EU hits Meta with $414m fine over advertising practices appeared first on MarTech. Why we care. The reaction of marketers to this news might be mixed.

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Martech

JUNE 5, 2024

Its holistic solution for handling data deletion requests means the framework aligns with the “Right to Delete,” a Data Subject Right (DSR) protected by the GDPR, 16 U.S. The post IAB Tech Lab releases Data Deletion Request Framework appeared first on MarTech. Dig deeper: The marketer’s guide to state data privacy laws Why we care.

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Martech

JULY 1, 2024

Take our brief 2024 MarTech Replacement Survey The company said it looks forward to continuing dialogue with EU regulators about this. Meta has made its fortune with targeted advertising, something that is essentially illegal under the GDPR. The post EU says Meta ad model violates Digital Markets Act appeared first on MarTech.

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Marketing GDPR MarTech Advertising 107

Martech

APRIL 3, 2023

One fundamental challenge for large language models like ChatGPT is that under European law, specifically the GDPR , there are only six lawful bases for processing personal data at all (data that can be used directly to identify an individual or indirectly to identify an individual in combination with other information). Get MarTech!

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Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). GDPR can levy fines of up to 4% of annual revenue and they mean it: Google, British Airways, H&M and Marriott are among the companies hit with fines of $10 million or more. Only 15% of California companies are compliant.

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Martech Series

JANUARY 12, 2023

Dremio meets the Information Security control requirements for a multitude of other compliance frameworks and certifications including ISO 270001 and GDPR. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. These certifications reflect Dremio’s commitment to data security.

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Martech

OCTOBER 14, 2021

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. The post Privacy matters: Marketoon of the Week appeared first on MarTech.

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Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Google Chrome’s Impact on AdTech & MarTech [infographic].

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Martech

JULY 5, 2023

They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. GDPR established opt-ins for use of data for email by default years ago, so this is simply a continuation of the principles already codified in law.” Get MarTech! What’s next. In your inbox.

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Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. .

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Martech

JUNE 21, 2023

UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. Get MarTech! The post Days before UA sunset most sites still not using GA4 appeared first on MarTech. 2020: Google Analytics 4 is unveiled as UA’s replacement. Data streams from properties.

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Cookies GDPR MarTech Conversion 144

Martech Series

FEBRUARY 28, 2023

In addition to the SOC reports, Mobvista has also successfully remained compliant with GDPR, CCPA, and COPPA while receiving ISO/IEC 27001 and ePrivacyseal endorsements. Mobvista has always regarded data security and user privacy as one of its key pillars.

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Martech Series

OCTOBER 27, 2022

The certification criteria is based upon globally recognized laws and regulatory standards, including the General Data Protection Regulation (GDPR) and the International Organization for Standardization (ISO) 27001 standard. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

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Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

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Martech Series

JANUARY 23, 2023

Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay Since the company’s inception, Alucio has maintained the most relevant and current information risk management framework to protect its legal, physical, and technical data.

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Martech

JANUARY 19, 2024

The EU User Consent Policy (EU UCP) introduced by Google is designed to align with European privacy regulations, specifically the ePrivacy Directive (ePD) and the General Data Protection Regulation (GDPR). Get MarTech! The post Google issues urgent steps for advertisers running campaigns in the EU appeared first on MarTech.

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Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Watch the full presentation from MarTech here (free registration required). But how do marketers build trust?

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Martech

FEBRUARY 21, 2024

By finding it in breach of regulations like GDPR (is it unwittingly gathering personal information as it trawls the web?). Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. appeared first on MarTech.

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Martech

FEBRUARY 14, 2024

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. Get MarTech! Click here to download! In your inbox.

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Martech

NOVEMBER 2, 2023

Get MarTech! The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. In a statement, Meta said it has cooperated with regulators and that the EDPB decision “unjustifiably ignores that careful and robust regulatory process.” In your inbox. Business email address Subscribe Processing.

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Advertising GDPR Cookies MarTech 117

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Learn more here.

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Martech

APRIL 12, 2022

To learn more we spoke with Tara DeZao, product marketing director for adtech and martech at Pegasystems. Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. “GDPR’s were high too,” DeZao said, “but we’re seeing enforcement issues.

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Martech

SEPTEMBER 22, 2023

It’s a tough technical challenge In this video , MarTech contributor Greg Krehbiel discusses ways publishers might try to block LLMs. But the same goes, for example, for GDPR. A sweeping complaint filed in Poland claims that OpenAI is in “systematic breach” of GDPR. appeared first on MarTech.

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Martech

OCTOBER 12, 2021

Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Why this new focus on privacy? Click here to download!

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