Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

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Martech Series

JULY 5, 2022

Spektra Systems announces its full compliance with SOC 2 Type II and GDPR, ensuring a sense of comforting security amongst employees, clients, and partners. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of clients, its users and employees.

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Martech Series

NOVEMBER 15, 2022

Nine out of ten apps collect personal data from users without their consent, a clear violation of the European Union’s General Data Protection Regulation (GDPR) and the ePrivacy Directive. 100% of the apps analyzed in this category do not comply with GDPR requirements. Bringing up the rear: gambling apps.

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Martech

MARCH 14, 2024

Most marketers love martech tools. Data protection hit us less than 10 years ago when GDPR was published in 2016. No wonder that marketers and martech companies can’t keep up. This has led to more tools being developed and purchased, making the martech stack ever bigger but less integrated. However, there is a problem.

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Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Panel participants also highlighted the effectiveness of leveraging local online communities, forums and social media groups to engage with customers, gather feedback and create a sense of belonging among users. The post Key marketing lessons from startup to scale-up appeared first on MarTech.

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Martech Series

FEBRUARY 19, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire The post Barsatie Enterprise Reveals Two New Best In-Class, GDPR-Compliant Cloud Solutions For International Business appeared first on MarTech Series.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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Martech

AUGUST 26, 2021

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech. The post The Real Story on MarTech: Navigating the new world of consumer privacy appeared first on MarTech.

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Martech

NOVEMBER 14, 2024

Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA. The post How advanced customer journey analytics is shaping the future of engagement appeared first on MarTech. Email: Business email address Sign me up! Processing.

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Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The martech landscape’s rapid expansion The martech sector’s phenomenal rise in recent years is rooted in several pivotal developments.

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Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. If we copy GDPR, what does that do to our company practices? Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? The post Why smart marketers should front-load spending in 2025 appeared first on MarTech.

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Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway. The post EU hits Meta with $414m fine over advertising practices appeared first on MarTech. Why we care. The reaction of marketers to this news might be mixed.

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Martech

JANUARY 27, 2023

Martech bulls have clung to this realization as a justification for going further in their bids to move from buyer personas to buyer dossiers. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. A GDPR violator may face a fine as high as €20 million (~$21.7 Common privacy law provisions.

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Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). GDPR can levy fines of up to 4% of annual revenue and they mean it: Google, British Airways, H&M and Marriott are among the companies hit with fines of $10 million or more. Only 15% of California companies are compliant.

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Martech

AUGUST 20, 2024

Regulatory compliance: Better data management and enrichment processes can make it easier to ensure data accuracy and comply with privacy laws like GDPR. The post How to choose a data enrichment solution appeared first on MarTech. Integrating and supplementing that data can solve that. What don’t you have? Processing.

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Martech

OCTOBER 14, 2021

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. The post Privacy matters: Marketoon of the Week appeared first on MarTech.

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Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. The post What Oracle’s exit from advertising means for the adtech space appeared first on MarTech. “I think the whole industry is aware of that,” Hulst laughed. It took a forcing function in order to make a change. Processing.

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Martech

APRIL 1, 2025

Review them regularly to ensure compliance with evolving regulations like GDPR and CCPA. The post 9 essential tips for building a website that drives conversions appeared first on MarTech. Update terms of service and privacy policy : These protect your business and inform users about data collection practices. Processing.

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Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

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Martech

JUNE 13, 2024

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. .

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Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Watch the full presentation from MarTech here (free registration required). But how do marketers build trust?

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Martech

JULY 26, 2024

Meanwhile, Navah Hopkins , brand evangelist, Optmyzr, said advertisers essentially “won” a game of chicken with Google, but: “It doesn’t change the fact that the privacy-first world is here via GDPR, CCPA, and other regulatory considerations. The post Mixed reactions from ad ecosystem to Google keeping cookies appeared first on MarTech.

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Martech

MAY 16, 2022

Some of that data is apparently going to martech providers. Take the 2022 MarTech Replacement Survey today! Among the third-party collectors of email addresses are martech firms such as Adobe (Bizible), Criteo, Facebook, LiveRamp, Neustar, Oracle Netsuite (Bronco Marketing Platform), Salesforce Pardot and Taboola. Let us know!

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VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. AddThis had previously had to shut off access to data from EU users, in order to comply with GDPR.

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Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Learn more here.

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Ad Monsters

MARCH 5, 2025

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. As a result, they are developing tailored preference centers for different markets and integrating consent with their modern MarTech stack.

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Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. appeared first on MarTech. Email: Business email address Sign me up!

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Martech

JUNE 21, 2023

UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. Get MarTech! The post Days before UA sunset most sites still not using GA4 appeared first on MarTech. 2020: Google Analytics 4 is unveiled as UA’s replacement. Data streams from properties.

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Cookies GDPR MarTech Conversion 145

Martech

OCTOBER 12, 2021

Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Why this new focus on privacy? Click here to download!

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Martech

JUNE 5, 2024

Its holistic solution for handling data deletion requests means the framework aligns with the “Right to Delete,” a Data Subject Right (DSR) protected by the GDPR, 16 U.S. The post IAB Tech Lab releases Data Deletion Request Framework appeared first on MarTech. Dig deeper: The marketer’s guide to state data privacy laws Why we care.

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Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. Get MarTech! The post Privacy plus personalization: The new frontier of digital advertising appeared first on MarTech. In your inbox.

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Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

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Martech

APRIL 12, 2022

To learn more we spoke with Tara DeZao, product marketing director for adtech and martech at Pegasystems. Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. “GDPR’s were high too,” DeZao said, “but we’re seeing enforcement issues.

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Martech

JULY 5, 2023

They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. GDPR established opt-ins for use of data for email by default years ago, so this is simply a continuation of the principles already codified in law.” Get MarTech! What’s next. In your inbox.

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Martech Series

OCTOBER 10, 2022

Prescient Assurance is a registered public accounting firm in the United States and Canada and provides risk management and assurance services, which include but are not limited to SOC 2, PCI, ISO, NIST, GDPR, CCPA, HIPAA, and CSA STAR. Marketing Technology News: MarTech Interview with Erica Gunn, Chief Marketing Officer at Canto.

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Martech

NOVEMBER 1, 2021

The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference.

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