Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

Pharmaceuticals 85

Pharmaceuticals Healthcare GDPR MarTech 85

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. We also work with numerous pharmaceutical companies on market share data inside the data clean room.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Martech

JANUARY 27, 2023

Martech bulls have clung to this realization as a justification for going further in their bids to move from buyer personas to buyer dossiers. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. A GDPR violator may face a fine as high as €20 million (~$21.7 Common privacy law provisions.

GDPR 137

GDPR Marketing Pharmaceuticals Healthcare 137

Martech

JULY 17, 2024

Some of these are industry-specific, like disclosure requirements for the financial and pharmaceutical industries. Dig deeper: GDPR is a help, not a hindrance, to marketing Truth in advertising is not something companies are likely to challenge, because it can generate a lot of bad publicity. Are you getting the most from your stack?

Pharmaceuticals 111

Pharmaceuticals GDPR Manufacturing MarTech 111