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Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. In addition to the SOC 2 Type II certification, Oktopost is also compliant with the highest industry standards including ISO 27001, GDPR, CCPA and the EU-US and Swiss-US Privacy Shield Frameworks.
Native social analytics integration. Call analytics platform vendors are leveraging the growth in native socialadvertising and click-to-call to more seamlessly integrate social media and call analytics. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.
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