Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” The post IAB releases new guidelines as retail media networks mature appeared first on MarTech.

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Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). The rich trove of first-party data collected by Meta’s social media platforms allows for precision audience segmentation and targeted advertising — even if the exact processes used are largely opaque to advertisers. Why we care.

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GDPR Advertising MarTech Media 145

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

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Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. Heinz Meyer , director and owner, Orris Digital, said the media is taking a slightly extreme stance on this.

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Digiday

AUGUST 8, 2022

Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation. The post Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head appeared first on Digiday.

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Digiday

JUNE 22, 2023

On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

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Exchange Wire

FEBRUARY 1, 2023

In today's ExchangeWire news digest: the EU Commission announces it will tighten its monitoring of GDPR cases; Snap warns of a potential drop in sales after revenue growth stalled; and Tech Nation announces its closure after failing to secure government [.]

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Digiday

MAY 24, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Indeed, most (64%) of the 159 enforcement measures by late 2022 were merely reprimands, according to the Irish Council for Civil Liberties study of the European Data Protection Board’s register of final decisions.

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AdExchanger

APRIL 2, 2024

SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […] The post Media Disco Launches Self-Serve Ad-Buying Platform For SMBs appeared first on AdExchanger. And that’s partially due to access.

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Media Ad Tech Agency GDPR 105

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

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Cookies GDPR Media Marketing 97

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. What comes to mind when you think about being Black and working in advertising and digital media?

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illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. Businesses must comply with regulations like GDPR or CCPA to ensure theyre protecting customers data. What is footfall attribution?

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Retail GDPR ROI Marketing 95

Ad Monsters

APRIL 5, 2024

To follow up on the coverage of this study, I chatted with Compliant CEO Jamie Barnard to delve into the intricacies of compliance within the digital media industry. Andrew Byrd: In the study, you emphasize the importance of consistently measuring compliance in media. GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2

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Ad Monsters

FEBRUARY 18, 2025

Many ad tech vendors offer shelter to weather-worn media owners by offering ten-year contracts for their services. From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate.

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Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. “CTV is becoming another channel.

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Retail GDPR Media Retargeting 122

Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

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Digiday

JULY 6, 2023

Once the European Union’s AI Act comes into fruition, any business that flouts its guidelines around the responsible and ethical use of AI, faces eye-watering fines that make even the hefty penalties brought by the General Data Protection Regulation (GDPR) seem like small potatoes. Continue reading this article on digiday.com.

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AdvertiseMint

DECEMBER 15, 2024

Video content on social media will reign supreme, particularly short-form videos. Dominance of Social Video Content Video content continues to grow in popularity, particularly on social media platforms. These regulations, like the General Data Protection Regulation (GDPR) in Europe, impose significant restrictions on data handling.

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Martech Series

JUNE 15, 2022

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. At the same time, a growing audience around streaming media and immersive experiences has created new opportunities for forward-looking teams.

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Media Retail Healthcare GDPR 83

Martech

JANUARY 24, 2025

If we copy GDPR, what does that do to our company practices? .* What’s our measure of success and what do we do with low-performing channels? With the new Congress, do we have a path to a national approach to privacy here in the U.S.? What impact will tariffs have on our company, and how do we think consumers will respond?

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The Ad Tech Blog

MAY 1, 2024

Adhering to regulations such as the General Data Protection Regulation ( GDPR ) is essential to protect user privacy and build trust. Real-time personalization involves processing personal data, raising concerns about user privacy and the need for compliance with data protection laws like GDPR.

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Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We

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Media GDPR Conversion Agency 69

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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Ad Tech GDPR Demand Side Platform Conversion 87

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Once audiences are created, marketers can connect them with various media platforms.

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Marketing GDPR Audience Cookies 113

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Customers : The fact that the customers and audience are the same and have different needs at various points blurs the line between martech and adtech as well.

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Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). But for media companies, adding the “reject all” option is not a simple bit of code. In November, some of the top publishers by traffic in the U.K.

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Cookies Pop-Up Electronics GDPR 89

Digiday

JANUARY 24, 2023

Privacy is the single biggest challenge facing the contemporary digital media sector as there is growing public unease with the extent of online information advertisers can access which has prompted governments to take action. Although, not all are in complete agreement with such confrontational language.

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Media GDPR Ad Targeting Conversion 72

Ad Monsters

MAY 29, 2024

Ops Mage significantly boosts media plan efficiency and scalability through direct integrations with publisher ad servers and DSPs, facilitating a seamless data connection between advertisers and publishers. Ops Mage offers no-code and low-code solutions that integrate smoothly with any ad server or analytics platform.

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The Ad Tech Blog

JULY 15, 2024

FL is particularly useful in scenarios where data privacy regulations, such as GDPR and CCPA, restrict the sharing of personal data. This has led to stricter data privacy regulations, such as GDPR and CCPA, which impose stringent requirements on how companies collect, store, and use personal data.

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Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization.

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Machine Learning Click Through Rate A/B Testing Conversion 94

The Ad Tech Blog

MARCH 17, 2024

However, this granular targeting raises eyebrows over user consent and data protection AI can predict consumer behavior by analyzing search histories , online purchases , and even social media interactions. Yes, laws like GDPR and CCPA set standards for data collection and user consent, directly affecting AI-driven advertising strategies.

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Digiday

MAY 16, 2023

areas where GDPR requires publishers and their partners in the advertising ecosystem to observe certain privacy protocols — that want to use tools such as Google AdSense, Ad Manager or AdMob. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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GDPR Media Advertising Marketing 68

Martech

OCTOBER 12, 2021

There were legal obligations that were required like GDPR and CPA that came into being and they had different requirements like providing users with more control about their data and giving them privacy rights,” Sood said. Why this new focus on privacy? Then there was a technology swing as well,” she added. Click here to download!

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More About Advertising

SEPTEMBER 16, 2019

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.

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Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

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Martech Series

FEBRUARY 28, 2023

The report evaluated Mintegral, Mobvista’s programmatic advertising platform, XMP, a cross-channel media buying platform, and its data analytics, SaaS and cloud computing technology. The evaluation period covers the period from August 16, 2021 to September 30, 2022.

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