Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Why do marketers need identity resolution platforms?

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The Ad Tech Blog

APRIL 28, 2024

Consent Management: Blockchain can manage user consents in a transparent manner, ensuring compliance with privacy laws like GDPR and CCPA. Integration with AI: Blockchain will increasingly be integrated with AI to provide more personalized and secure ad experiences.

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VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Digital Turbine

JANUARY 16, 2024

In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. The IAB’s TCF 1.1

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Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.

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InMobi

SEPTEMBER 18, 2018

The InMobi Exchange allows us to meet the rising demand of in-app programmatic advertising, and provide more premium mobile ad experiences in EMEA. 3) Data Usage and GDPR Still a Concern By the time DMEXCO first kicked off, the European Union’s General Data Protection Regulation ( GDPR ) had been law for more than two months.

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illumin

MARCH 5, 2024

In addition, the onset of the General Data Protection Regulation (GDPR) and new data privacy regulations across the globe have led to stringent changes in the way businesses process, store, and use consumer data.

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Although Brid.TV

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Digiday

OCTOBER 30, 2022

This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it. The companies don’t want you to [opt-out], and they’re not making it easy.”. What about dark patterns in advertising? Dark patterns have been detected in advertising imagery and messaging, too.

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Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Live Your Message ) 68% of marketers say video marketing gives them a better ROI than Google Ads. Statista ) The average audio ad spending per user is 7.59

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Lemonads

NOVEMBER 17, 2020

Not only this, but the platform is also compliant with 100% of the measures and requirements set in the GDPR laws implemented in 2018. Even though more than one device may be using the same network, chances are that each user will see a specific set of ads tailored to his or her browsing experience.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. On the monetization front, in-app advertising remains ascendant.

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Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content.

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Smart-Hub

JANUARY 2, 2024

To achieve this, you should implement ad formats seamlessly integrated into the content and not interfere with the browsing experience. You can research the most effective mobile ad formats for your advertising campaign and draw conclusions based on them to develop ad formats on other devices (desktop, in-app, CTV, etc.).

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Single Grain

JUNE 20, 2023

Faster speeds means the ability to deliver ads much more quickly, which will only increase competition among advertisers. There will be a rise in privacy concerns, so advertisers have to be extra careful that their campaigns are compliant with data privacy regulations, such as GDPR.

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Digiday

JUNE 8, 2022

Probabilistic data: IP address, browser activity, device data, third-party cookies, large data sets of consented traffic, timestamps and, in some cases, user agents (optional), mobile ad IDs (if available in-app) and CTV device identifiers (if available). However, they still require consent under the EU’s GDPR.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

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