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Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.
I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. We also work with numerous pharmaceutical companies on market share data inside the data clean room.
Meanwhile, Europe’s General Data Protection Regulation (GDPR) continues to crack down on privacy violations. The European Commission will soon require EU nations to share GDPR investigations and actions taken on them every two months to step up enforcement. million to more than $420 million. And in some cases outside of the U.S.,
Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Related Content : * The Email Marketer’s 4-Step Guide to GDPR Compliance. * Why Is It Important to Care About Marketing Compliance?
Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.
Some of these are industry-specific, like disclosure requirements for the financial and pharmaceutical industries. Dig deeper: GDPR is a help, not a hindrance, to marketing Truth in advertising is not something companies are likely to challenge, because it can generate a lot of bad publicity.
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