The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data.

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Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Mediavine

JANUARY 19, 2023

We’ll ask ChatGPT about it when it catches up beyond 2021 data.) When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP).

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Ad Monsters

JANUARY 30, 2024

As Ad Ops and Rev Ops professionals gear up to integrate generative AI into their daily routines, they must understand the legal consequences of not adhering to privacy and copyright laws, ensuring consumer protection. The authority suspected GDPR breaches in Articles 5, 6, 8, 13, and 25.

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Ad Monsters

SEPTEMBER 23, 2022

The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data. Instead, they steer them in a way that makes them give up their most personal data. . For example, research was conducted in 2019, only a year after the development of the GDPR.

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Digiday

DECEMBER 19, 2022

In addition to the ad spot, the brand promoted its skincare through holiday pop-ups at the Westfield Century City mall in Los Angeles last month to encourage shoppers to sign up to be part of Skkn by Kim’s community and get sneak peeks of new launches as well as exclusive benefits such as early access to new products.

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Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google has also added local inventory ads , which allow businesses to sell products locally through their Shopping network through “in-store today pickup,” “pick up later” or “curbside pickup.” Trend #6: Enhanced Conversions.

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Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. These tools display a pop-in window or a banner on the first visit to a site/app, display the different purposes and processors, keep track of users’ choices and implement solutions to respect these choices.

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TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Media Math

FEBRUARY 15, 2022

Consent pop-ups are aggravating to consumers, says Thomas Adhumeau, Chief Privacy Officer at Didomi. came up with the GDPR in the first place.”. And that wasn’t updated when GDPR came into play. And the ePrivacy regulation was meant to be put in place there along with GDPR. It’s not the reason the E.U.

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TechCrunch Ads

JUNE 22, 2022

And the Commission PR acknowledges that Member State level consumer protection agencies may end up taking action at a national level to address remaining concerns.

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illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. In addition, the onset of the General Data Protection Regulation (GDPR) and new data privacy regulations across the globe have led to stringent changes in the way businesses process, store, and use consumer data.

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Ad Monsters

JANUARY 10, 2024

There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly. As more brands stand up and scale up marketing AI programs, ad hoc experimentation will give way to objective-driven, strategic implementations.

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Martech

JUNE 13, 2024

But I hope you take some comfort in knowing anyone could end up on Email’s Most Wanted list. I often end up as the company’s email lawyer — an outsider with a fresh perspective and wider understanding of what’s happened in the digital messaging universe. Spam complaints didn’t blow up. Nobody got fired.

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Basis

NOVEMBER 21, 2023

An ever-shifting regulatory landscape that requires a considerable amount of up-front research compared to other consumer packaged goods. At the same time, as more and more privacy-focused regulations pop up across the country, cannabis brands must continually monitor these regulatory developments to in order to avoid costly fines.

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Martech

NOVEMBER 23, 2022

GDPR), “cookie culture” and more. Here, the site traffic the CDP has captured is being stored within the tag management system, so you’d need to pop over into that platform to decipher captured data. Setting up your CDP for success. COVID-19 has only sped up this marketing transformation. Do all these really matter?

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MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

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Martech

AUGUST 26, 2021

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. When DTC (direct-to-consumer) first popped up as a phenomenon, eating into the revenues of more traditional through-channel incumbents, the value of a direct customer relationship and attendant first-party data came into sharp relief.

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Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States.

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Mediavine

JANUARY 19, 2023

We’ll ask ChatGPT about it when it catches up beyond 2021 data.) When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP).

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Single Grain

JUNE 23, 2020

And since about 26% of people now use ad blockers and GDPR restrictions have tightened the hatches on outbound marketing, content marketers have an incredible advantage. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking. Not sure where to start?

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SEO Marketing Pop-Up Conversion Rate 105

Monetize More

DECEMBER 22, 2022

Or, are you struggling to get your GDPR consent rate up to acceptable levels? With the Data Privacy report, publishers can gain a deeper understanding of their GDPR CMP consent rates. With this information, you can adjust and optimize your consent message, style, and latency with the goal of optimizing consent rates.

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance. music gig, party or storefront).

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AdExchanger

JUNE 30, 2024

Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him when I suddenly exclaimed, “Well, would you look at that!”

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Digital Turbine

SEPTEMBER 28, 2023

360-Degree View of the Mobile Market Shift to Bidding: From Publisher to Bidder to Buyer Whether you are a pro or have just started your first A/B test, bidding is a hot topic with new questions popping up as its adoption increases on the buyers’, publishers’, and networks’ sides. Why is that?

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Digiday

OCTOBER 30, 2022

Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces. So, dark patterns are showing up in data tracking opt-out notices ? A method of manipulating people online is in the midst of a crackdown.

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Single Grain

JUNE 17, 2021

eHarmony violated state and federal law by failing to build a website that is compatible with accessibility technology: the site used pop-up forms and images without alternative text. Related Compliance Content: * Everything You Need to Know about Marketing Compliance for 2021 * The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Automatad Inc.

MARCH 17, 2022

Owing to the rapidly increasing attention towards user privacy, publishers are coming up with different strategies to build their first-party data repositories by focussing on data gathered from email lists, social media content marketing, and other methods. Only 37% of iOS 14 (and above) users have agreed to be tracked by apps. .

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InMobi

OCTOBER 27, 2020

Quite often though, it is worth reviewing the code of the SDK as well as running randomized tests to see if the SDK has the ability to flag bad ads by blocking auto-redirects, stopping pop-ups and preventing auto downloads.

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Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences.

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Automatad Inc.

MARCH 2, 2022

The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Today, 30% of all ad opportunities are ID-less and are projected to go up to 75% by 2024. . It’s up to everyone else to act responsibly.” .

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Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

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Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

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Lemonads

OCTOBER 14, 2020

When it comes to promoting yourself in such a crowded place such as on the internet, it has become more difficult than ever to stand up through competition, and the only way to make it possible is by knowing how to promote our business efficiently as for our landing pages! Instapage complies with the GDPR data privacy and security standards.

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Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. This results in more converted leads than pop-up ads , surveys and any other type of ad that forces users to click on or watch something that doesn’t interest them. There’s a reason why: Close-up ads result in more impressions, clicks and engagements.

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Smart-Hub

JULY 29, 2024

White label solutions usually come up with different ad formats and traffic channels. The list of available ad formats includes banner, audio, video, native, CTV, pop, and push ads. Besides, the solution is compliant with GDPR, CCPA, and other standards. The available traffic channels are in-app, mobile web, desktop, and CTV.

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Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

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