Martech
DECEMBER 7, 2021
In Telco Cloud and Retail Cloud we’re almost giving you branded real estate you can deploy within your own properties that will generate more time with the consumer, that can then be monetized through advertising and other means.” We see what happened with GDPR.
Martech
FEBRUARY 24, 2022
CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.
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Basis
SEPTEMBER 14, 2022
Under pieces of legislation like GDPR , CCPA , and COPPA , there are rules for how companies can interact with location data. But location data, in the eyes of regulators and consumers, is personal data—and that means marketers must be extremely careful about how they gather, utilize, and store it.
Basis
MAY 15, 2023
Under pieces of legislation like GDPR , CCPA/ CPRA , and COPPA , there are rules for how companies can interact with location data. But location data, in the eyes of regulators and consumers, is personal data—and that means marketers must be extremely careful about how they gather, utilize, and store it.
Brid.tv
DECEMBER 21, 2022
When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. .
Clearcode
APRIL 21, 2023
Regulations such as GDPR, ePrivacy directive , DMA and DSA , and CCPA regulate the processes for gathering and sharing personal data, for example, for advertising purposes. Source: Clearcode.cc Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences.
VideoWeek
OCTOBER 24, 2022
Miller joins from programmatic sales platform Adnami, where she was responsible for launching the UK office, and previously headed up sales and marketing services at UK real estate company Zoopla. In Europe, CTV penetration is high in almost all markets, but these markets are highly fragmented and regulated by GDPR.
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