Programmatic 101: What is Retargeting and How Does it Work?
Basis
JANUARY 22, 2023
Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial? Why, you ask?
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